| Title | THE MOST LIKED PROVISION SHOP |
| Brand | ZHA HUO DIAN |
| Product / Service | RETAIL |
| Category | A05. Consumer Services |
| Entrant | JWT/XM SINGAPORE, SINGAPORE |
| Entrant Company: | JWT/XM SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | JWT/XM SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Valerie Cheng | XM/JWT Singapore | Executive Creative Director |
| Alan Leong | XM/JWT Singapore | Associate Creative Director/Art Director |
| Clarence Chiew | XM/JWT Singapore | Associate Creative Director/Copywriter |
| Celeste Ang | XM/JWT Singapore | Art Director |
| Gigi Ip | XM/JWT Singapore | Art Director |
| Wang YuHui | XM/JWT Singapore | Designer |
| Bagus Kuncoro | XM/JWT Singapore | Rich Media Developer |
| Dominic Tang | XM/JWT Singapore | Senior Designer |
| Joel Chua | XM/JWT Singapore | Senior Designer |
| Zheng XinTing | XM/JWT Singapore | Senior Designer |
| Follen See | XM/JWT Singapore | Designer |
| Jun Fukawa | XM/JWT Singapore | Chief Creative Officer |
Faced with a problem universal of small-volume stores everywhere : the higher risks and costs associated of stocking something no one wants to buy. So how can you close the gap between what people want, and what you sell? That's why we created the first online store that's powered by social media integrating Facebook's network to publicise potential products for sale, and it's 'like' function to determine estimated demand for the product. Items that are 'liked' by its customers are then re-boardcast and shared via their own networks, and immediately placed on the store website as potential items for sale.