| Title | WE RUN SEOUL 10K CUSTOMIZED FOOTPRINT |
| Brand | NIKE KOREA |
| Product / Service | NIKE RUNNING |
| Category | D01. Integrated Digital Campaign |
| Entrant | POSTVISUAL.COM Seoul, KOREA |
| Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
| Advertising/Web Design Agency: | POSTVISUAL.COM Seoul, KOREA |
| Name | Company | Position |
|---|---|---|
| LEE Jungwon | PostVisual.com | Executive Planning Director |
| SEOL Euna | PostVisual.com | Executive Creative Director |
| JUNG Youngmin | PostVisual.com | Leading Communication Planner |
| KANG Eunjin | PostVisual.com | Leading Social Communicator |
| KIM Taebong | PostVisual.com | Leading Digital Designer |
| JUNG Namyong | PostVisual.com | Leading Digital Programmer |
| KIM Sungwook | PostVisual.com | Leading Digital Film Designer |
| LEE Taehyung | PostVisual.com | Digital Conceptor |
People run for different reasons. We developed a system called CUSTOMIZED FOOTPRINT (Make Your Footprint), to allow users to integrate their own reasons for running with the official campaign logo. Users were allowed to participate and share their experience through website, iPhone app and social network events. We ran a Footprint Service Zone at the store and race location. At these zones, customers could take photos and submit their own personal messages. Customers could receive T-shirts printed with their own Footprints. While running, participants could share their unique running stories with their own Run Unleashed T-shirt awakening their running instincts.