NSW EXPRESS YOUR V

TitleNSW EXPRESS YOUR V
BrandNIKE KOREA
Product / ServiceNIKE NSW
CategoryC05. Other Digital Channels
EntrantPOSTVISUAL.COM Seoul, KOREA
Entrant Company:POSTVISUAL.COM Seoul, KOREA
Advertising/Web Design Agency:POSTVISUAL.COM Seoul, KOREA

Credits

Name Company Position
LEE Jungwon PostVisual.com Executive Planning Director
SEOL Euna PostVisual.com Executive Creative Director
JUNG Youngmin PostVisual.com Leading Communication Planner
KANG Eunjin PostVisual.com Leading Social Communicator
SEO Kyowon PostVisual.com Leading Digital Designer
CHO Wonseok PostVisual.com Leading Digital Programmer
KIM Sungwook PostVisual.com Leading Digital Film Designer
SONG Hojun FETM Technical Supervisor

Brief Explanation

The V-SIGN people make when they take a photo is a sign of victory. V also stands for V-SERIES. We created a device called 'Express you V-Machine' which automatically recognizes and captures a person's V-SIGN. When a person stands in front of the device and makes a V-SIGN, the device recognizes the sign through its sensors and automatically takes a photo, providing an entertaining experience. Participants can receive a print-out of their photo with a V-SERIES product of their choice. They can also share their pleasant experience through mobile and SNS.