Title | NSW EXPRESS YOUR V |
Brand | NIKE KOREA |
Product / Service | NIKE NSW |
Category | C05. Other Digital Channels |
Entrant | POSTVISUAL.COM Seoul, KOREA |
Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
Advertising/Web Design Agency: | POSTVISUAL.COM Seoul, KOREA |
Name | Company | Position |
---|---|---|
LEE Jungwon | PostVisual.com | Executive Planning Director |
SEOL Euna | PostVisual.com | Executive Creative Director |
JUNG Youngmin | PostVisual.com | Leading Communication Planner |
KANG Eunjin | PostVisual.com | Leading Social Communicator |
SEO Kyowon | PostVisual.com | Leading Digital Designer |
CHO Wonseok | PostVisual.com | Leading Digital Programmer |
KIM Sungwook | PostVisual.com | Leading Digital Film Designer |
SONG Hojun | FETM | Technical Supervisor |
The V-SIGN people make when they take a photo is a sign of victory. V also stands for V-SERIES. We created a device called 'Express you V-Machine' which automatically recognizes and captures a person's V-SIGN. When a person stands in front of the device and makes a V-SIGN, the device recognizes the sign through its sensors and automatically takes a photo, providing an entertaining experience. Participants can receive a print-out of their photo with a V-SERIES product of their choice. They can also share their pleasant experience through mobile and SNS.