Title | TOUCH KOREA |
Brand | KOREA TOURISM ORGANIZATION |
Product / Service | KOREA TOURISM ORGANIZATION |
Category | A07. Public Service, Charity & Fund Raising |
Entrant | POSTVISUAL.COM Seoul, KOREA |
Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
Advertising/Web Design Agency: | POSTVISUAL.COM Seoul, KOREA |
Name | Company | Position |
---|---|---|
SEOL Euna | PostVisual.com | Executive Creative Director |
LEE Jeehee | PostVisual.com | Executive Campaign Director |
KIM Jihye | PostVisual.com | Leading Communication Planner |
CHO Euna | PostVisual.com | Communication Planner |
HAN Songi | PostVisual.com | Communication Planner |
JU Min | PostVisual.com | Leading Digital Conceptor |
PARK Seungil | PostVisual.com | Digital Conceptor |
KIM Taebong | PostVisual.com | Leading Digital Designer |
CHO Wonseok | PostVisual.com | Leading Digital Programmer |
KIM Sungwook | PostVisual.com | Leading Digital Film Designer |
SONG Hochul | IAMG | Action Scriptor |
[Mission] Introducing various Korean heritage sites and tourist attractions for increasing a number of visitors to Korea. [Strategy] Not only presenting Korean culture, it is composed of interactive contents that users participate and enjoy stories of Korea. And instead of short-term goal in the campaign, we aim long-term platform strategy. [Solution] A digital platform that users are able to experience all stories of Korea. Under the theme ‘TOUCH KOREA’, all contents are interactive one with videos, games, photos and information.