TOUCH KOREA

TitleTOUCH KOREA
BrandKOREA TOURISM ORGANIZATION
Product / ServiceKOREA TOURISM ORGANIZATION
CategoryA07. Public Service, Charity & Fund Raising
EntrantPOSTVISUAL.COM Seoul, KOREA
Entrant Company:POSTVISUAL.COM Seoul, KOREA
Advertising/Web Design Agency:POSTVISUAL.COM Seoul, KOREA

Credits

Name Company Position
SEOL Euna PostVisual.com Executive Creative Director
LEE Jeehee PostVisual.com Executive Campaign Director
KIM Jihye PostVisual.com Leading Communication Planner
CHO Euna PostVisual.com Communication Planner
HAN Songi PostVisual.com Communication Planner
JU Min PostVisual.com Leading Digital Conceptor
PARK Seungil PostVisual.com Digital Conceptor
KIM Taebong PostVisual.com Leading Digital Designer
CHO Wonseok PostVisual.com Leading Digital Programmer
KIM Sungwook PostVisual.com Leading Digital Film Designer
SONG Hochul IAMG Action Scriptor

Brief Explanation

[Mission] Introducing various Korean heritage sites and tourist attractions for increasing a number of visitors to Korea. [Strategy] Not only presenting Korean culture, it is composed of interactive contents that users participate and enjoy stories of Korea. And instead of short-term goal in the campaign, we aim long-term platform strategy. [Solution] A digital platform that users are able to experience all stories of Korea. Under the theme ‘TOUCH KOREA’, all contents are interactive one with videos, games, photos and information.