Title | DOMESTIC ABUSE |
Brand | PT KONIMEX PHARMACEUTICAL LABORATORIES |
Product / Service | FEMINAX |
Category | C02. Viral & Email Marketing, e-cards etc. |
Entrant | OGILVY INDONESIA Jakarta, INDONESIA |
Entrant Company: | OGILVY INDONESIA Jakarta, INDONESIA |
Advertising/Web Design Agency: | OGILVY INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Gary Caulfield | Ogilvy Indonesia | Executive Creative Director |
Dhanushree Sant | Ogilvy Indonesia | Creative Director |
Pritasari Himawan | Ogilvy Indonesia | Creative Group Head |
Desiree Tilaar | Ogilvy Indonesia | Creative Group Head |
Anisa Sirman | Ogilvy Indonesia | Art Director |
Anita Nyotosetiadi | Ogilvy Indonesia | Art Director |
Niken Hapsari | Ogilvy Indonesia | Account Director |
Tessy Wulandari | Ogilvy Indonesia | Account Manager |
Duwi Mulyono | Ogilvy Indonesia | Programmer |
When it comes to a topic like menstruation, everyone goes silent. Especially in a conservative country like Indonesia. Our brief was to start a conversation on this particular topic and make Feminax the most talked about brand. Insight : While women are the primary victims of menstruation the real victims are ‘Men’ around them. Idea : 3 OUT OF 4 MEN BECOME VICTIMS OF DOMESTIC ABUSE EVERY MONTH. This email talked about the most prominent cause of Domestic Abuse… Mood Swings. It directed them to learn tips and tricks to be safe and suggested a simple solution in case of an emergency.