| Title | DRYING OFF |
| Brand | VOLKSWAGEN |
| Product / Service | PEOPLE'S CAR PROJECT |
| Category | C01. Viral Video |
| Entrant | PROXIMITY CHINA Beijing, CHINA |
| Entrant Company: | PROXIMITY CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | PROXIMITY CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Georg Warga | Goodstein & Partners / Proximity China | ECD |
| Brandon Burns | Proximity China | ACD |
| Yufan Cheng | Proximity China | ACD |
| Jojo Zhang | Proximity China | Copywriter |
| Niko Tziopanos | weareflink | Director |
| Andreas Lampe | weareflink | Executive Producer |
| Karsten Mueller | weareflink | Line Producer |
| Hans Dornseif | Contra | Executive Producer |
| Shauna Cho | Proximity China | Agency Producer |
While driving on a rainy day a Chinese couple spot a blue odd shaped car parked on the side of the road. As they drive by they notice how the car dries itself off like a dog. A URL is the only way for the viewer to find out what this is about.