| Title | GLOBAL ALLIANCE WWII RETWEET |
| Brand | GLOBAL ALLIANCE FOR PRESERVING THE HISTORY OF WWII IN ASIA |
| Product / Service | AWARENESS |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | OGILVY SINGAPORE, SINGAPORE |
| Entrant Company: | OGILVY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | OGILVY SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| STEVE BACK | OGILVY SINGAPORE | CHIEF CREATIVE OFFICER |
| ROBERT GAXIOLA | OGILVY SINGAPORE | EXECUTIVE CREATIVE DIRECTOR |
| CHRIS SOH | OGILVY SINGAPORE | ART DIRECTOR |
| MADELYN YEO | OGILVY SINGAPORE | ART DIRECTOR |
| ROBERT GAXIOLA | OGILVY SINGAPORE | COPYWRITER |
The aim of the Global Alliance is to preserve the history of WWII in Asia. To do this, we opened a Twitter account to RETWEET the Japanese 1941 invasion LIVE through Twitter.Here we posted LIVE Tweets detailing the Japanese advance through South East Asian and their capture of Singapore. By linking photos, videos, audio recordings and GPS maps, we created a living modern timeline, with just140 characters at a time.