| Title | HAPPY 10TH ANNIVERSARY |
| Brand | NIKON MALAYSIA |
| Product / Service | 10TH ANNIVERSARY CELEBRATION |
| Category | A04. Other Consumer Products |
| Entrant | AGENDA MALAYSIA, MALAYSIA |
| Entrant Company: | AGENDA MALAYSIA, MALAYSIA |
| Advertising/Web Design Agency: | AGENDA MALAYSIA, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Paul Tinsley | AGENDA Malaysia | Creative Director |
| Chui Tuck Loong | AGENDA Malaysia | Senior Creative Designer |
| William Tan | AGENDA Malaysia | Senior Creative Designer |
| Lai Woon Loong | AGENDA Malaysia | Creative Designer |
| Cheok Huei Nee | AGENDA Malaysia | Senior Programmer |
| David Bates | AGENDA Malaysia | Social Media Consultant |
| Melissa Ho | AGENDA Malaysia | Social Media Analyst |
| Joanne Chow | AGENDA Malaysia | Copywriter |
| Giam Siew Chooi | AGENDA Malaysia | Business Development Manager |
| Elwin Tan | AGENDA Malaysia | Project Manager |
| Albert Lau | AGENDA Malaysia | Network Communications Manager |
| Amelia Ong | AGENDA Malaysia | Copywriter |
To celebrate its 10th anniversary, Nikon Malaysia organised the Nikon 10th Anniversary Celebration. The star attraction of the event was “10 Subjects 10 Experts”, a series of workshops conducted by renowned photographers on fields like photojournalism, portraiture and more. We were tasked with raising awareness and driving traffic to the event. With minimal ATL support, we turned to social media to reach photography enthusiasts. Facebook Connect helped raise awareness, and fans in turn helped us viral out the event. Twitter got the conversation going and a blogger engagement campaign helped spread the word like wildfire.