| Title | CHINA'S FIRST DEMOCRATIC ELECTION |
| Brand | VANS |
| Product / Service | VANS |
| Category | A04. Other Consumer Products |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Dwyane Koh | Ogilvy One Shanghai | Creative Director |
| Lin Ma | Ogilvy One Shanghai | Senior Art Director |
| Yeesin Heng | Ogilvy One Shanghai | Art Director |
| Lala Wang | Ogilvy One Shanghai | Senior Copywriter |
| Sky Xu | Ogilvy One Shanghai | Project Manager |
| Ido | Redworks Shanghai | Animation |
| Damien Tew | Ogilvy One Shanghai | Account Director |
It won’t happen in real life anytime soon, but it happened to two pairs of classic Vans. Vans simply wanted to let China know the stories behind its two icons of American originality: the ERA and the checker Slip On. We pitched the shoes against each other in a race for “Originality” a la the U.S. presidential election. The checker Slip On represented creativity, the ERA for bravery. Each candidate campaigned for their believes through historical Vans content, the voters cast their votes in a ballot box. During the election period, campaign posters and ads were plastered all over Vans stores and pop culture portals online. The ERA won.