| Title | BLEED BLUE |
| Brand | NIKE INDIA |
| Product / Service | CRICKET |
| Category | C04. Community Applications |
| Entrant | AKQA Shanghai, CHINA |
| Entrant Company: | AKQA Shanghai, CHINA |
| Advertising/Web Design Agency: | AKQA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Johan Vakidis | AKQA Shanghai | Executive Creative Director |
| Kelly Woh | AKQA Shanghai | Creative Director |
| Johan Vakidis | AKQA Shanghai | Art Director |
| Beck Yang | AKQA Shanghai | Art Director |
| Riaad v.d. Merwe | AKQA Shanghai | Copywriter |
| Kim Jerbo | AKQA Shanghai | Designer |
| Yoyo Chu | AKQA Shanghai | Designer |
| Joe Cai | AKQA Shanghai | Producer |
| Kim Jerbo | AKQA Shanghai | Motion Graphic Designer |
| Sinyew Tan | AKQA Shanghai | Project Manager |
| Jeff Xu | AKQA Shanghai | Creative Development |
| Cotton Hou | AKQA Shanghai | Creative Development |
| Kunal Gandhi | AKQA Shanghai | Account Servicing |
| Brendan Zhang | AKQA Shanghai | Account Servicing |
Bleed Blue, a campaign aimed at leveraging the undying passion India has for cricket and allow all fans to show their solidarity for the team during the cricket world cup. A digital campaign that leverages all the elements of social networking and mobile. Allowing fans to create a unique handprint online through facebook connect or via mobile, view videos inspired by the national color of blue and even explore the new Nike cricket kit in 360 degrees. Millions of handprints were generated and over 1.6 million facebook fans have joined the movement so far. Watch the video and discover more.