Title | DREAM RANGER |
Brand | TA CHONG BANK |
Product / Service | TA CHONG BANK |
Category | C01. Viral Video |
Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Advertising/Web Design Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Jennifer Hu | Ogilvy & Mather Advertising Taiwan | Executive Creative Director |
Jennifer Hu | Ogilvy & Mather Advertising Taiwan | Copywriter |
Justin Chia | Ogilvy & Mather Advertising Taiwan | Copywriter |
Leah Chen | Ogilvy & Mather Advertising Taiwan | Art Director |
Abby Ku | Ogilvy & Mather Advertising Taiwan | Agency Producer |
Oliver Tsai | Ogilvy & Mather Advertising Taiwan | Planner |
Anchored Chen | Ogilvy & Mather Advertising Taiwan | Business Director |
Melody Chen | Ogilvy & Mather Advertising Taiwan | Account Director |
Giovanna Chan | Ogilvy & Mather Advertising Taiwan | Account Manager |
Anita Hsieh | Ogilvy & Mather Advertising Taiwan | Account Executive |
Thanonchai Sornsriwichai | Phenomena | Film Director |
Creative Concept - 'Ta Chong' bank actually means 'People' bank. Through this commercial, TC Bank wants to convey that it understands, identifies and strongly support Taiwanese people. Furthermore, TC Bank has tried to build a bank which embraces the genuine Taiwanese sprit. Result - So far this film has been viewed 23,870,000 times online, translated into multiple language including English, Japanese, Korean, Thai, Russian, Spanish and Portuguese.