DREAM RANGER

Short List
TitleDREAM RANGER
ClientTA CHONG BANK
Product / ServiceTA CHONG BANK
CategoryC01. Viral Video
EntrantOGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI

Brief Explanation

Creative Concept - 'Ta Chong' bank actually means 'People' bank. Through this commercial, TC Bank wants to convey that it understands, identifies and strongly support Taiwanese people. Furthermore, TC Bank has tried to build a bank which embraces the genuine Taiwanese sprit. Result - So far this film has been viewed 23,870,000 times online, translated into multiple language including English, Japanese, Korean, Thai, Russian, Spanish and Portuguese.

Credits

Name Company Position
Jennifer Hu Ogilvy & Mather Advertising Taiwan Executive Creative Director
Jennifer Hu Ogilvy & Mather Advertising Taiwan Copywriter
Justin Chia Ogilvy & Mather Advertising Taiwan Copywriter
Leah Chen Ogilvy & Mather Advertising Taiwan Art Director
Abby Ku Ogilvy & Mather Advertising Taiwan Agency Producer
Oliver Tsai Ogilvy & Mather Advertising Taiwan Planner
Anchored Chen Ogilvy & Mather Advertising Taiwan Business Director
Melody Chen Ogilvy & Mather Advertising Taiwan Account Director
Giovanna Chan Ogilvy & Mather Advertising Taiwan Account Manager
Anita Hsieh Ogilvy & Mather Advertising Taiwan Account Executive
Thanonchai Sornsriwichai Phenomena Film Director