| Title | SEARCHING PROFUNDITY IN TAIWAN |
| Brand | YAHOO! TAIWAN |
| Product / Service | YAHOO! SEARCH |
| Category | A05. Consumer Services |
| Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Jennifer Hu | Ogilvy & Mather Taiwan | Executive Creative Director |
| Sean Tsai | Ogilvy & Mather Taiwan | Creative Director |
| Jean Shih | Ogilvy & Mather Taiwan | Copywriter |
| Ellen Lin | Ogilvy & Mather Taiwan | Art Director |
| Jack Chen | Ogilvy & Mather Taiwan | Senior Flash Designer |
| James Hsu | Ogilvy & Mather Taiwan | Flash Designer |
| Jacky Chen | Ogilvy & Mather Taiwan | Account Director |
| Fion Wu | Ogilvy & Mather Taiwan | Associate Account Manager |
| Bess Lin | Ogilvy & Mather Taiwan | Account Manager |
In order to consolidate Yahoo! Search as the top search engine in Taiwan and to fight against Google, we emphasize on its local characteristic as the strongest advantage point. We create a humongous picture - the Taiwan version of “Along The River During The Qingming Festival”, made by the photos we took from the southernmost cities to the northernmost in Taiwan. Every area can inspires people to relate their meaningful local stories by tagging; every story can be told and searched on the most local and unbeatable search engine: Yahoo! Search. Tell your story with Yahoo! Search!