| Title | SETSUDENPO |
| Brand | DENTSU DESIGN NINJA |
| Product / Service | POWER-SAVING COMMUNICATION SERVICE |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | DENTSU INC KANSAI Osaka, JAPAN |
| Entrant Company: | DENTSU INC KANSAI Osaka, JAPAN |
| Advertising/Web Design Agency: | DENTSU INC KANSAI Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Aki Masuyama | DENTSU KANSAI | Executive Creative Director |
| Yasuhiro Tsuchiya | DENTSU KANSAI | Creative Director |
| Nanami Koide | DENTSU KANSAI | Copywriter |
| Tatsuya Shimizu | DENTSU KANSAI | Copywriter |
| Hirochika Horiuchi | DENTSU KANSAI | Art Director |
| Tatsuya Shimizu | DENTSU KANSAI | Art Director |
| Hirochika Horiuchi | DENTSU KANSAI | Designer |
| Hirochika Horiuchi | DENTSU KANSAI | Illustrator |
| Yasuhiro Tsuchiya | DENTSU KANSAI | Technical Director |
| Yoshihiro So | Coconoe | Producer |
| Yoshihiro So | Coconoe | Designer |
| Yoshihiro So | Coconoe | Technical Director |
| Reiko Igo | Coconoe | Programmer |
| Reiko Igo | Coconoe | Markup Engineer |
| Junya Yamada | Coconoe | Flash Developer |
The goal of Setsudenpo is to make power-saving activities entertainment. After Tohoku earthquake on March 11th, a lot of Japanese noticed the importance of power-saving activities more than before, so Dentsu Design Ninja created web service to make power-saving activities not duty but more fun. Setsudenpo generates the message which can be read by switching off the light. By using this service in daily communication on social media, actual power-saving activities can be spread.