SMILE CHOCOLATE FACTORY

Silver Spike
TitleSMILE CHOCOLATE FACTORY
ClientEZAKI GLICO
Product / ServiceGLICO
CategoryA02. Fast Moving Consumer Goods
EntrantDENTSU INC KANSAI Osaka, JAPAN
Entrant Company:DENTSU INC KANSAI Osaka, JAPAN
Advertising/Web Design Agency:DENTSU INC KANSAI Osaka, JAPAN

Brief Explanation

Ezaki Glico was thought to be not only smily, but also cheap and childish and struggled especially in the field of chocolate. We should let people know the technical capabilities in keeping the image of smile. "smile chocolate factory" We built a special production line in the real factory with high technology of biscuit and chocolate processing. People can make original chocolate biscuit by sending his/her smile via website. Our system analyses the face, generates the portrait sketch, and drew it with chocolate on the biscuit. People can see the production line of "smile chocolate factory" in realtime with webcam.

Credits

Name Company Position
Hitoshi Sato Dentsu Inc. Kansai Executive Creative Director
Tomoaki Tsuji Dentsu Inc. Kansai Creative Director
Masaki Tanaka Dentsu Inc. Kansai Copywriter
Yasuhiro Tsuchiya Dentsu Inc. Kansai Web Director
Yasuhiro Tsuchiya Dentsu Inc. Kansai Web Director
Seiichi Saito Rhizomatiks Producer
Hidenori Chiba Rhizomatiks Technical Director
Sumito Kamoi Rhizomatiks Flash Engineer
Satoshi Horii Rhizomatiks Programer
Hiroyuki Hori Rhizomatiks Programer
Motoi Ishibashi 4nchor5 la6 Device Engineer
Takashi Suzuki buffer Renaiss Device Engineer
Ryo Makishima Dentsu Inc. Kansai On Site Support
Itaru Yasuda 4nchor5 la6 On Site Support
Hiroyasu Kimura Rhizomatiks Art Director
Yoichi Sakamoto Rhizomatiks Architect
Shinya Ishida STUDIO Arcana System Engineer
Hideyuki Nakajima STUDIO Arcana System Engineer
Kentaro Mito SORA HTML Cording
Wataru Ono SORA HTML Cording
Hitoshi Morita TYMOTE CG