| Title | ANYTIME, ANYWHERE |
| Brand | STARBUCKS CHINA |
| Product / Service | READY BREW COFFEE |
| Category | D01. Integrated Digital Campaign |
| Entrant | AGENDA SHANGHAI, CHINA |
| Entrant Company: | AGENDA SHANGHAI, CHINA |
| Advertising/Web Design Agency: | AGENDA SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Starbucks Team | AGENDA Shanghai |
Starbucks believes: consumers should never be without great coffee. In 2011, Starbucks launched VIA™ Ready Brew Coffee in Greater China Market. To communicate this new product category, “Share My VIA™ Moment Anytime, Anywhere” online campaign was launched with in-store communication, digital, and mobile device altogether, to provide China consumer a real-time Starbucks VIA™ experience.