| Title | BUZZ MY HEART |
| Brand | L'OREAL CHINA |
| Product / Service | YUE SAI |
| Category | D01. Integrated Digital Campaign |
| Entrant | WUNDERMAN, CHINA |
| Entrant Company: | WUNDERMAN, CHINA |
| Advertising/Web Design Agency: | WUNDERMAN, CHINA |
| Name | Company | Position |
|---|---|---|
| Om Zho | Wunderman Shanghai | Senior Creative Director |
| May Liu | Wunderman Shanghai | Creative Director |
| Caan Jie | Wunderman Shanghai | Sr. Art Director |
| Iris Du | Wunderman Shanghai | Sr. Account Manager |
| Christine Grand | Wunderman Shanghai | Sr. Planning Director |
| Gil Wadsworth | Ato Ato Integrated Media | Producer |
Yuesai’s “Buzz My Heart” was an innovative, cross platform consumer campaign that centered on the modern day, familiar joys and struggles of 3 young urban women in Shanghai. Separated into 8 episodes, "Buzz My Heart's" womens’ stories were inspired by real and controversial online conversations from the Chinese blogsphere. The core of "Buzz My Heart" was the 8 part video series chronicling these stories- - however, the content and the consumer experience spread beyond the video through character blogs, Sina Twitter updates, regular blogger debates, behind the scenes fashion and styling stories and weekly contest based quizzes and polls.