| Title | REAR VIEW GIRLS LOS ANGELES |
| Brand | LEVI STRAUSS SAN FRANCISCO |
| Product / Service | LEVI'S CURVE ID JEANS |
| Category | C01. Viral Video |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising/Web Design Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Nick Worthington | Colenso BBDO | Executive Creative Director |
| Levi Slavin | Colenso BBDO | Creative Director/Art Director/Copywriter |
| Jae Morrison | Colenso BBDO | Director/Art Director/ Copywriter |
| Kia Heinenn | Colenso BBDO | Art Director/Copywriter |
| Zoe Hawkins | Colenso BBDO | Copywriter/Art Director |
| Scott Coldham | Colenso BBDO | Group Account Director |
| James Moore | Flying Fish | Producer |
| Sam Attenborough | Flying Fish | Producer |
| Mike Hammond | Colenso BBDO | Editor |
| James Hurman | Planner |
For ages, Levi’s haven’t been famous for their flattering fit on women - and that was all about to change with the launch of a new product, CURVE ID. A range of jeans that fit shape, not size. So girls can feel confident in their jeans again. The brief: Levi’s CURVE ID make your bum look great. The goal: 100,000 hits on Youtube. They gave us $10k and a pair of CURVE ID. Instead of pointing a camera at the girls wearing the product, we put the girls in control and pointed the camera at the voyeurs.