BIG STAIN
Bronze Spike
| Title | BIG STAIN |
| Brand | PROCTER & GAMBLE |
| Product / Service | ARIEL |
| Category | C05. Other Digital Channels |
| Entrant | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
| Entrant Company: | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
| Advertising/Web Design Agency: | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Fan Ng | Saatchi&Saatchi | Executive Creative Director |
| Wendy Chan | Saatchi&Saatchi | Creative Director |
| Andy Greenaway | Saatchi&Saatchi | Regional Creative Officer |
| Edmund Choe | Saatchi&Saatchi | Chief Creative Officer |
| Jonathan Ip | Saatchi&Saatchi | Interactive Creative Director |
| Zhao Yi | Saatchi&Saatchi | Interactive Producer |
| Henry Chu | Pill&Pillow HK | Interactive Producer |
| Tet Chan | Pill&Pillow HK | Interactive Producer |
| Ocean Ye | Saatchi&Saatchi | Senior Art Director |
| Liu Zhong Qing | Saatchi&Saatchi | Senior Art Director |
| Kobe Yu | Saatchi&Saatchi | Art Director |
| Qi Lin | Saatchi&Saatchi | Senior Copywriter |
| Dorothy Zeng | Saatchi&Saatchi | Producer |
| Rachel Lee | Saatchi&Saatchi | Creative Services Coordinator |
| Ann Jingco | Saatchi&Saatchi | Regional Account Director |
| Neel Chaurasia | Saatchi&Saatchi | Regional Equity Director |
| Sam Wong | Saatchi&Saatchi | Account Director |
| Polly Wang | Saatchi&Saatchi | Senior Account Executive |
| Angie Ma | Saatchi&Saatchi | Regional Planning Director |
| Chen Xi Qiang | Chen Xi Qiang Studio | Photographer |
Brief Explanation
This is a demonstration of the cleaning power of Ariel. We made the world’s biggest T-Shirt and erected it in key outdoor sites across China. We took the Wii console and dressed it up to like bottles: ketchup, mustard, soy sauce, as well as Ariel. People used the Wii consoles to stain the shirt. Those with the Ariel Wii console cleaned the shirt. RESULTS • 113% increase in sales in the first month • 300% increase in brand awareness • 143 news stories in major press and magazines • Over 8 million views of the stunt online • Over US$1 million of PR value