Title | CHANGING WORLD |
Brand | FEDEX |
Product / Service | FEDEX |
Category | D01. Integrated Digital Campaign |
Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Advertising/Web Design Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
David Guerrero | BBDO Guerrero, Inc. | CCO/Writer |
Simon Welsh | BBDO Guerrero, Inc. | ECD/Writer |
Brandie Tan | BBDO Guerrero, Inc. | ECD/Art Director |
Pia Roxas Ocampo | BBDO Guerrero, Inc. | CD/Writer |
Dale Lopez | BBDO Guerrero, Inc. | ACD/Art Director |
Peter McCallum | BBDO New York | ACD/Art Director |
Michaela Skelly | BBDO New York | Account Director |
Mark Himmelsbach | BBDO New York | Digital STrategist |
Doug Stivers | BBDO New York | Digital Producer |
Drew Ungvarsky | Grow Interactive | Creative Director |
Joe Branton | Grow Interactive | Art Director |
Eric Green | Grow Interactive | Interactive/Producer |
Jeff Penano | Grow Interactive | Flash Developers |
Ricky Williams | Grow Interactive | Flash Developers |
Darius Pilapil | Grow Interactive | Flash Developers |
Jason Levesque | Grow Interactive | Animator |
Luke Bilger | Grow Interactive | Developer |
Josh McDonald | Grow Interactive | Developer |
Ombet Traspe | BBDO Guerrero, Inc. | Group Account Director |
Ombet Traspe | BBDO Guerrero, Inc. | Group Account Director |
Experience.FedEx.com is at the core of a global campaign by the world’s largest express transportation company. The website allows people to visualize business data, sourced from the Economist, as part of the campaign promise to ‘deliver to a changing world.’ It employs state-of-the-art technology to deepen the user experience. And it features a custom algorithm for generating unique morphing cartograms. The site is executed in eight languages. And supported by online and press advertising across 14 markets including Brazil, Mexico, China, Japan, South Korea, Germany, India and the United Kingdom.