XYLOPHONE
Gold Spike
| Title | XYLOPHONE |
| Brand | NTT DOCOMO |
| Product / Service | MOBILE PHONE |
| Category | C01. Viral Video |
| Entrant | DRILL Tokyo, JAPAN |
| Entrant Company: | DRILL Tokyo, JAPAN |
| Advertising/Web Design Agency: | DRILL Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Drill | Creative Director |
| Noriko Yamada | Drill | Copywriter |
| Jun Nishida | Drill | Art Director |
| Tetsuji Nose | Drill | Agency Producer |
| Masato Kabasawa | NTT DOCOMO | Advertiser's Supervisor |
| Toru Murakami | Dentsu | Account Supervisor |
| Daijiro Sawa | Dentsu | Account Manager |
| Ayako Yoshinoya | Dentsu | Account Manager |
| Toshifumi Oiso | Engine PLUS | Producer |
| Hideyuki Chihara | Engine PLUS | Producer |
| Seiichi Hishikawa | Drawing and Manual | Director |
| Eitarou Yamamoto | Shadow-dan | Cinematographer |
| Hitoshi Kimura | Editor | |
| Kenjiro Matsuo | Invisible Designs Lab | Sound Design/Arrangement |
| Mitsuo Tsuda | Wood Engineer | |
| Engine PLUS | Production Company | |
| Drawing and Manual | Production Company | |
| Digital Garden | Post Production |
Brief Explanation
The advertisement for the mobile phone, TOUCH WOOD SH-08C, which was developed aiming to enhance social awareness of forestry preservation. The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials* just like the product itself. *Sales of forest-thinning materials is funding source of forestry preservation.