SOUR/MIRROR
Gold Spike
| Title | SOUR/MIRROR |
| Brand | ZENITH |
| Product / Service | MIRROR |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
| Entrant Company: | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
| Advertising/Web Design Agency: | Masashi Kawamura + Qanta Shimizu + Saqoosha + Hiroki Ono + PARTY Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Masashi Kawamura | PARTY | Creative Director |
| Hiroki Ono | Aoi Advertising Promotion, Inc. | Photographer |
| Masashi Kawamura | PARTY | Designer |
| Qanta Shimizu | Programmer | |
| Saqoosha | Programmer | |
| Yuma Murakami | Programmer | |
| Jun Kuriyama | Programmer | |
| Shu | Programmer | |
| Yasuhito Nakae | Aoi Advertising Promotion, Inc. | Producer |
| Hisaya Kato | Aoi Advertising Promotion, Inc. | Producer |
| Hidetoshi Nagamine | Aoi Advertising Promotion, Inc. | Pdoruction Manager |
Brief Explanation
This is an interactive music video for the Japanese band SOUR. The song 'Utsushi Kagami' (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online. By connecting to Facebook, Twitter & webcam, the video will be customized every time based on the viewerÂ’s personal data and social networking status.