FRIEND STUDIO
Silver Spike
| Title | FRIEND STUDIO |
| Brand | NIKE JAPAN |
| Product / Service | NIKEID |
| Category | B02. Consumer Products |
| Entrant | BASCULE Tokyo, JAPAN |
| Entrant Company: | BASCULE Tokyo, JAPAN |
| Advertising/Web Design Agency: | BASCULE Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Ken-ichiro Tanaka | Bascule GO! Inc. | Producer |
| Takefumi Nitta | mixi, Inc. | Producer |
| Masayoshi Boku | Bascule GO! Inc. | Creative Director |
| Shin Takeuchi | Bascule Inc. | Art Director |
| Shintaro Kanega | Bascule Inc. | Director of Integrated Production |
| Harry Kitajima | Bascule Inc. | Technical Director |
| Harry Kitajima | Bascule Inc. | Flash Developer |
| Tomoko Wada | Bascule Inc. | Flash Developer |
| Sunao Gonno | Sound Developer |
Brief Explanation
At the request of NIKE and Japan's largest social networking service "mixi", Bascule GO! created an interactive advertising content which bases existing ad spaces on the mixi website. On a special website, users customized NIKEiD trainers and saved their designs as banners, which were posted on their friends’ mixi pages. It became the very first model of "social banner" ad that utilized the social graph. The CTR (Click Through Rate) of the banner increased by 16 times higher than that of an average web banner during its three week campaign. A total of 2.13 million people used the tool.