FASTER

TitleFASTER
BrandPIZZA HUT SINGAPORE
Product / ServicePIZZA HUT DELIVERY SERVICE
CategoryB02. Consumer Products
EntrantJWT/XM SINGAPORE, SINGAPORE
Entrant Company:JWT/XM SINGAPORE, SINGAPORE
Advertising/Web Design Agency:JWT/XM SINGAPORE, SINGAPORE

Credits

Name Company Position
Jun Fukawa JWT Singapore Chief Creative Officer
Valerie Cheng JWT/XM Singapore Executive Creative Director
Parixit Bhattacharya JWT Singapore Creative Director
Alan Leong JWT Singapore Associate Creative Director
Alan Leong JWT Singapore Art Director
Gigi Ip XM Singapore Art Director
Parixit Bhattacharya JWT Singapore Copywriter
Bagus T Kuncoro XM Singapore Programmer

Brief Explanation

People Ignore banners. They are only interested in the content on the page. So our idea was to use the content to divert their attention towards our banner. To do this we put a writer in charge of tweaking the news headlines real time as it was appearing on the page. All the news guided people to the banner in a subliminal way, and hopefully made them hungry too.