LISTEN TO THE TIGER

TitleLISTEN TO THE TIGER
BrandWWF
Product / ServiceWWF
CategoryA07. Public Service, Charity & Fund Raising
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Advertising/Web Design Agency:OGILVY BEIJING, CHINA

Credits

Name Company Position
Doug Schiff Ogilvy Beijing Executive Creative Director
Yang Yanyan Ogilvy Beijing Creative Director
Jimmy Wang Ogilvy Beijing Art Director
Li Tong, Oliver Tang, Doug Schiff Ogilvy Beijing Copywriters
Miya Chen, Allan Ma, Barbara Shaw Ogilvy Beijing Account Team
Shin Yamaharu Ogilvy Beijing Flash Designer
Wang Daqing, Zhuang Yu Ogilvy Beijing Agency Producers

Brief Explanation

There may be fewer than 50 tigers living in the wild in China; with the number steadily dwindling as too many still think of their bones, skin and other parts as having medicinal or other strength-providing powers. Most Chinese do feel a deep affection for the tigers, due to the large amount of tiger folklore in Chinese culture. But at the same time feel very far removed from these magnificent animals. This campaign helped bring the tiger and his dire situation closer to the urban dweller. And gave concerned citizens a way of showing their support for tiger preservation.