HAPPY 10TH ANNIVERSARY

TitleHAPPY 10TH ANNIVERSARY
BrandNIKON MALAYSIA
Product / Service10TH ANNIVERSARY CELEBRATION
CategoryA04. Other Consumer Products
EntrantAGENDA MALAYSIA, MALAYSIA
Entrant Company:AGENDA MALAYSIA, MALAYSIA
Advertising/Web Design Agency:AGENDA MALAYSIA, MALAYSIA

Credits

Name Company Position
Paul Tinsley AGENDA Malaysia Creative Director
Chui Tuck Loong AGENDA Malaysia Senior Creative Designer
William Tan AGENDA Malaysia Senior Creative Designer
Lai Woon Loong AGENDA Malaysia Creative Designer
Cheok Huei Nee AGENDA Malaysia Senior Programmer
David Bates AGENDA Malaysia Social Media Consultant
Melissa Ho AGENDA Malaysia Social Media Analyst
Joanne Chow AGENDA Malaysia Copywriter
Giam Siew Chooi AGENDA Malaysia Business Development Manager
Elwin Tan AGENDA Malaysia Project Manager
Albert Lau AGENDA Malaysia Network Communications Manager
Amelia Ong AGENDA Malaysia Copywriter

Brief Explanation

To celebrate its 10th anniversary, Nikon Malaysia organised the Nikon 10th Anniversary Celebration. The star attraction of the event was “10 Subjects 10 Experts”, a series of workshops conducted by renowned photographers on fields like photojournalism, portraiture and more. We were tasked with raising awareness and driving traffic to the event. With minimal ATL support, we turned to social media to reach photography enthusiasts. Facebook Connect helped raise awareness, and fans in turn helped us viral out the event. Twitter got the conversation going and a blogger engagement campaign helped spread the word like wildfire.