Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Fast Moving Consumer Goods
5 GUM STREET RAID
WRIGLEY'S / 5 GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
SHARE THE JOY
CADBURY / DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
SMILE CHOCOLATE FACTORY
EZAKI GLICO / GLICO
DENTSU INC KANSAI Osaka JAPAN
Silver Spike
A03 Cars & Automotive
A8L 3D EXPERIENCE
AUDI INDIA / AUDI A8
CREATIVELAND ASIA Mumbai INDIA
Short List
BUILD A DREAM CAR
TATA MOTORS / TATA ARIA
EXPERIENCE COMMERCE Mumbai INDIA
Short List
TOKYO ZOO PROJECT
SONY MARKETING JAPAN / NAV-U
FRONTAGE Tokyo JAPAN
Silver Spike
XV RESCUE
SUBARU AUSTRALIA / IMPREZA XV
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
A04 Other Consumer Products
FOTOCOMA BIG CANVAS
RICOH COMPANY / DIGITAL CAMERA-CX5
DENTSU Tokyo JAPAN
Short List
SPACE BALLOON PROJECT
SAMSUNG TELECOMMUNICATIONS JAPAN / GALAXY SII
HAKUHODO Tokyo JAPAN
Silver Spike
TABIO SLIDE SHOW
TABIO / LEGWEAR
TAIYO KIKAKU Tokyo JAPAN
Short List
TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
UNIQLO LUCKY COUNTER
UNIQLO / CLOTHING
DENTSU Tokyo JAPAN
Silver Spike
UNIQLO LUCKY LINE
UNIQLO / UNIQLO SPECIAL SALE
DENTSU Tokyo JAPAN
Gold Spike
A05 Consumer Services
JAPAN WORLD CUP 1
JAPAN RACING AND LIVESTOCK PROMOTION FOUNDATION / HORSE RACING
TOKYU AGENCY Tokyo JAPAN
Bronze Spike
A06 Business Products & Services
CHANGING WORLD
FEDEX / FEDEX
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
EXCELLENT TRACKING QUIZ SHOW!
DOMINO'S PIZZA JAPAN / ORDER PIZZA ONLINE
ASATSU-DK Tokyo JAPAN
Silver Spike
A07 Public Service, Charity & Fund Raising
DOGGELGANGER
MARS / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
OPEN BOOK
THE REACH FOUNDATION / AWARENESS CAMPAIGN
DDB GROUP MELBOURNE AUSTRALIA
Short List
PEACE SHADOW PROJECT
HIROSHIMA PEACE MEMORIAL MUSEUM / NUCLEAR WEAPONS AWARENESS
HAKUHODO Tokyo JAPAN
Short List
SPOTLIGHT
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
THE LINE CASE STUDY
AUSTRALIAN GOVERNMENT / AUSTRALIAN GOVERNMENT FAHCSIA
JWT SYDNEY AUSTRALIA
Short List
B02 Consumer Products
FRIEND STUDIO
NIKE JAPAN / NIKEID
BASCULE Tokyo JAPAN
Silver Spike
THE ESCAPE
INTEL ASIA PACIFIC / THE 2ND GENERATION CORE FAMILY OF PROCESSORS
DDB GROUP HONG KONG HONG KONG
Short List
B03 Consumer Services
UNIQLO LUCKY COUNTER
UNIQLO / CLOTHING
DENTSU Tokyo JAPAN
Bronze Spike
C01 Viral Video
DREAM RANGER
TA CHONG BANK / TA CHONG BANK
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
Short List
PANYEE FC
TMB BANK PUBLIC COMPANY / TMB CORPORATE BRANDING
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Bronze Spike
PASS IT ON WHEN YOU'RE DONE WITH IT
SRI LANKA EYE DONATION SOCIETY / SRI LANKA EYE DONATION SOCIETY
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
REAR VIEW GIRLS LOS ANGELES
LEVI STRAUSS SAN FRANCISCO / LEVI'S CURVE ID JEANS
COLENSO BBDO Auckland NEW ZEALAND
Short List
WHAT'S YOUR NEXT PROJECT?
SAMSUNG ELECTRONICS / CAMERA NX SERIES
CHEIL WORLDWIDE Seoul KOREA
Short List
XYLOPHONE
NTT DOCOMO / MOBILE PHONE
DRILL Tokyo JAPAN
Gold Spike
C02 Viral & Email Marketing, e-cards etc.
DELAY THE WORK DAY
361 / 361
OGILVY SHANGHAI CHINA
Short List
SOUR/MIRROR
ZENITH / MIRROR
AOI ADVERTISING PROMOTION Tokyo JAPAN
Gold Spike
THREAT
SMITH'S SNACKFOOD / DORITOS BATTLE OF THE FLAVOURS
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
TOKYO ZOO PROJECT
SONY MARKETING JAPAN / NAV-U
FRONTAGE Tokyo JAPAN
Bronze Spike
UNIQLO LUCKY LINE
UNIQLO / UNIQLO SPECIAL SALE
DENTSU Tokyo JAPAN
Silver Spike
C03 Interactive Tools
DOGGELGANGER
MARS / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Grand Prix
WORLD'S BIGGEST PAC-MAN
NAMCO BANDI, MICROSOFT / PACMAN, IE9
SOAP CREATIVE Sydney AUSTRALIA
Silver Spike
C04 Community Applications
5 GUM STREET RAID
WRIGLEY'S / 5 GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
NIKE SHOUT
NIKE / NIKE SHOUT
OGILVY SINGAPORE SINGAPORE
Bronze Spike
NURTURE NATURE
UNILEVER PHILIPPINES / DEODORANT
OGILVYONE WORLDWIDE Manila THE PHILIPPINES
Short List
PLAN-T
PARLE AGRO / HIPPO BAKED MUNCHIES
CREATIVELAND ASIA Mumbai INDIA
Bronze Spike
SEE THE COLD
SSP / S-TAC/KAZEMILL
McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo JAPAN
Gold Spike
C05 Other Digital Channels
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Bronze Spike
MUSICAL FITTING ROOMS
STARHUB / ONLINE MUSIC STORE
DDB GROUP SINGAPORE SINGAPORE
Silver Spike
D01 Integrated Digital Campaign
CHANGING WORLD
FEDEX / FEDEX
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Short List
PEOPLE'S CAR PROJECT
VOLKSWAGEN / PEOPLE'S CAR PROJECT
PROXIMITY CHINA Beijing CHINA
Short List
SHARE THE JOY
CADBURY / DAIRY MILK
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
SPOTLIGHT
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
STEINLAGER PURE LAND
LION NATHAN / STEINLAGER PURE
SHIFT Auckland NEW ZEALAND
Short List
TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
Short List
THE LINE
AUSTRALIAN GOVERNMENT / AUSTRALIAN GOVERNMENT FAHCSIA
JWT SYDNEY AUSTRALIA
Short List
XV RESCUE
SUBARU AUSTRALIA / IMPREZA XV
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike