Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A02 Fast Moving Consumer Goods
SMILE CHOCOLATE FACTORY EZAKI GLICO GLICO	DENTSU INC KANSAI Osaka	JAPAN	Silver
5 GUM STREET RAID WRIGLEY'S 5 GUM	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
SHARE THE JOY CADBURY DAIRY MILK	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Bronze
A03 Cars & Automotive
TOKYO ZOO PROJECT SONY MARKETING JAPAN NAV-U	FRONTAGE Tokyo	JAPAN	Silver
XV RESCUE SUBARU AUSTRALIA IMPREZA XV	LEO BURNETT SYDNEY	AUSTRALIA	Bronze
BUILD A DREAM CAR TATA MOTORS TATA ARIA	EXPERIENCE COMMERCE Mumbai	INDIA	Short List
A8L 3D EXPERIENCE AUDI INDIA AUDI A8	CREATIVELAND ASIA Mumbai	INDIA	Short List
A04 Other Consumer Products
FOTOCOMA BIG CANVAS RICOH COMPANY DIGITAL CAMERA-CX5	DENTSU Tokyo	JAPAN	Short List
UNIQLO LUCKY LINE UNIQLO UNIQLO SPECIAL SALE	DENTSU Tokyo	JAPAN	Gold Spike
UNIQLO LUCKY COUNTER UNIQLO CLOTHING	DENTSU Tokyo	JAPAN	Silver
TABIO SLIDE SHOW TABIO LEGWEAR	TAIYO KIKAKU Tokyo	JAPAN	Short List
SPACE BALLOON PROJECT SAMSUNG TELECOMMUNICATIONS JAPAN GALAXY SII	HAKUHODO Tokyo	JAPAN	Silver
TEMPERATURE DISCOUNT ADIDAS JAPAN CLIMA COOL	TBWA\HAKUHODO Tokyo	JAPAN	Bronze
A05 Consumer Services
JAPAN WORLD CUP 1 JAPAN RACING AND LIVESTOCK PROMOTION FOUNDATION HORSE RACING	TOKYU AGENCY Tokyo	JAPAN	Bronze
A06 Business Products & Services
CHANGING WORLD FEDEX FEDEX	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Bronze
EXCELLENT TRACKING QUIZ SHOW! DOMINO'S PIZZA JAPAN ORDER PIZZA ONLINE	ASATSU-DK Tokyo	JAPAN	Silver
A07 Public Service, Charity & Fund Raising
DOGGELGANGER MARS PEDIGREE ADOPTION DRIVE	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
THE LINE CASE STUDY AUSTRALIAN GOVERNMENT AUSTRALIAN GOVERNMENT FAHCSIA	JWT SYDNEY	AUSTRALIA	Short List
OPEN BOOK THE REACH FOUNDATION AWARENESS CAMPAIGN	DDB GROUP MELBOURNE	AUSTRALIA	Short List
PEACE SHADOW PROJECT HIROSHIMA PEACE MEMORIAL MUSEUM NUCLEAR WEAPONS AWARENESS	HAKUHODO Tokyo	JAPAN	Short List
SPOTLIGHT AUSTRALIAN BUREAU OF STATISTICS CENSUS	LEO BURNETT SYDNEY	AUSTRALIA	Silver
B02 Consumer Products
THE ESCAPE INTEL ASIA PACIFIC THE 2ND GENERATION CORE FAMILY OF PROCESSORS	DDB GROUP HONG KONG	HONG KONG	Short List
FRIEND STUDIO NIKE JAPAN NIKEID	BASCULE Tokyo	JAPAN	Silver
B03 Consumer Services
UNIQLO LUCKY COUNTER UNIQLO CLOTHING	DENTSU Tokyo	JAPAN	Bronze
C01 Viral Video
REAR VIEW GIRLS LOS ANGELES LEVI STRAUSS SAN FRANCISCO LEVI'S CURVE ID JEANS	COLENSO BBDO Auckland	NEW ZEALAND	Short List
XYLOPHONE NTT DOCOMO MOBILE PHONE	DRILL Tokyo	JAPAN	Gold Spike
WHAT'S YOUR NEXT PROJECT? SAMSUNG ELECTRONICS CAMERA NX SERIES	CHEIL WORLDWIDE Seoul	KOREA	Short List
DREAM RANGER TA CHONG BANK TA CHONG BANK	OGILVY & MATHER TAIWAN Taipei	CHINESE TAIPEI	Short List
PANYEE FC TMB BANK PUBLIC COMPANY TMB CORPORATE BRANDING	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND	Bronze
PASS IT ON WHEN YOU'RE DONE WITH IT SRI LANKA EYE DONATION SOCIETY SRI LANKA EYE DONATION SOCIETY	LEO BURNETT SOLUTIONS Colombo	SRI LANKA	Short List
C02 Viral & Email Marketing, e-cards etc.
DELAY THE WORK DAY 361 361	OGILVY SHANGHAI	CHINA	Short List
UNIQLO LUCKY LINE UNIQLO UNIQLO SPECIAL SALE	DENTSU Tokyo	JAPAN	Silver
THREAT SMITH'S SNACKFOOD DORITOS BATTLE OF THE FLAVOURS	CLEMENGER BBDO SYDNEY	AUSTRALIA	Bronze
SOUR/MIRROR ZENITH MIRROR	AOI ADVERTISING PROMOTION Tokyo	JAPAN	Gold Spike
TOKYO ZOO PROJECT SONY MARKETING JAPAN NAV-U	FRONTAGE Tokyo	JAPAN	Bronze
C03 Interactive Tools
DOGGELGANGER MARS PEDIGREE ADOPTION DRIVE	COLENSO BBDO Auckland	NEW ZEALAND	Grand Prix
WORLD'S BIGGEST PAC-MAN NAMCO BANDI, MICROSOFT PACMAN, IE9	SOAP CREATIVE Sydney	AUSTRALIA	Silver
C04 Community Applications
NIKE SHOUT NIKE NIKE SHOUT	OGILVY SINGAPORE	SINGAPORE	Bronze
5 GUM STREET RAID WRIGLEY'S 5 GUM	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
SEE THE COLD SSP S-TAC/KAZEMILL	McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo	JAPAN	Gold Spike
NURTURE NATURE UNILEVER PHILIPPINES DEODORANT	OGILVYONE WORLDWIDE Manila	THE PHILIPPINES	Short List
PLAN-T PARLE AGRO HIPPO BAKED MUNCHIES	CREATIVELAND ASIA Mumbai	INDIA	Bronze
C05 Other Digital Channels
BIG STAIN PROCTER & GAMBLE ARIEL	SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou	CHINA	Bronze
MUSICAL FITTING ROOMS STARHUB ONLINE MUSIC STORE	DDB GROUP SINGAPORE	SINGAPORE	Silver
D01 Integrated Digital Campaign
THE LINE AUSTRALIAN GOVERNMENT AUSTRALIAN GOVERNMENT FAHCSIA	JWT SYDNEY	AUSTRALIA	Short List
PEOPLE'S CAR PROJECT VOLKSWAGEN PEOPLE'S CAR PROJECT	PROXIMITY CHINA Beijing	CHINA	Short List
STEINLAGER PURE LAND LION NATHAN STEINLAGER PURE	SHIFT Auckland	NEW ZEALAND	Short List
SPOTLIGHT AUSTRALIAN BUREAU OF STATISTICS CENSUS	LEO BURNETT SYDNEY	AUSTRALIA	Bronze
XV RESCUE SUBARU AUSTRALIA IMPREZA XV	LEO BURNETT SYDNEY	AUSTRALIA	Bronze
TEMPERATURE DISCOUNT ADIDAS JAPAN CLIMA COOL	TBWA\HAKUHODO Tokyo	JAPAN	Short List
SHARE THE JOY CADBURY DAIRY MILK	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver
CHANGING WORLD FEDEX FEDEX	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Short List

A05 Consumer Services
JAPAN WORLD CUP 1
JAPAN RACING AND LIVESTOCK PROMOTION FOUNDATION / HORSE RACING

TOKYU AGENCY Tokyo

JAPAN

Bronze

A06 Business Products & Services
CHANGING WORLD
FEDEX / FEDEX

BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City

THE PHILIPPINES

Bronze
EXCELLENT TRACKING QUIZ SHOW!
DOMINO'S PIZZA JAPAN / ORDER PIZZA ONLINE

ASATSU-DK Tokyo

JAPAN

Silver

A07 Public Service, Charity & Fund Raising
DOGGELGANGER
MARS / PEDIGREE ADOPTION DRIVE

COLENSO BBDO Auckland

NEW ZEALAND

Gold Spike
THE LINE CASE STUDY
AUSTRALIAN GOVERNMENT / AUSTRALIAN GOVERNMENT FAHCSIA

JWT SYDNEY

AUSTRALIA

Short List
OPEN BOOK
THE REACH FOUNDATION / AWARENESS CAMPAIGN

DDB GROUP MELBOURNE

AUSTRALIA

Short List
PEACE SHADOW PROJECT
HIROSHIMA PEACE MEMORIAL MUSEUM / NUCLEAR WEAPONS AWARENESS

HAKUHODO Tokyo

JAPAN

Short List
SPOTLIGHT
AUSTRALIAN BUREAU OF STATISTICS / CENSUS

LEO BURNETT SYDNEY

AUSTRALIA

Silver

B03 Consumer Services
UNIQLO LUCKY COUNTER
UNIQLO / CLOTHING

DENTSU Tokyo

JAPAN

Bronze