Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT		 HAKUHODO Tokyo JAPAN
Silver
A02 Best Use of Social Media
N8 LAUNCH
NOKIA CHINA
MOBILE PHONE		 WUNDERMAN Beijing CHINA
Short List
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE
RESEARCH IN MOTION
BLACKBERRY		 EDELMAN ASIA PACIFIC Beijing CHINA
Silver
OPEN BOOK
THE REACH FOUNDATION
CHARITY		 DDB GROUP MELBOURNE AUSTRALIA
Short List
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
KARAOKE SOLUTION
NIKKAN GENDAI
NEWSPAPER RE-LAUNCH		 DENTSU Tokyo JAPAN
Short List
YANG AI (DESPAIR WHIRLPOOL)
GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB
AUTISM AWARENESS		 LEO BURNETT SHANGHAI CHINA
Short List
DISPOSABLE FOREST
GREENPEACE
GREENPEACE		 OGILVY BEIJING CHINA
Silver
OPEN BOOK
THE REACH FOUNDATION
CHARITY		 DDB GROUP MELBOURNE AUSTRALIA
Short List
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION
ANIMAL PROTECTION FOUNDATION		 DDB CHINA GROUP Shanghai CHINA
Short List
D.I.Y. STREET BASKETBALL
PEPSICO CHINA
GATORADE		 DDB CHINA GROUP Shanghai CHINA
Short List
A04 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN
LAKATAN BANANAS		 DENTSU Y&R Tokyo JAPAN
Short List
A05 Best Launch or Re-Launch
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER		 DDB GROUP HONG KONG HONG KONG
Short List
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM		 LEO BURNETT SYDNEY AUSTRALIA
Short List
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE		 BBDO INDIA Mumbai INDIA
Short List
B01 Consumer Products
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE
MACH3 TURBO SENSITIVE RAZOR		 CORPORATE VOICE | WEBER SHANDWICK New Dehli INDIA
Short List
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER		 DDB GROUP HONG KONG HONG KONG
Short List
B02 Consumer Services
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
BULLET TRAIN		 DENTSU Tokyo JAPAN
Bronze
BREAK UP
NATIONAL AUSTRALIA BANK
BANKING		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
SLIENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMAS		 MUDRA COMMUNICATIONS Mumbai INDIA
Short List
B03 Corporate Reputation
SOLES WITH SOULS
JK TYRE & INDUSTRIES
SCRAP TIRE RECYCLING		 CONTRACT ADVERTISING INDIA Gurgaon INDIA
Short List
BOTTLE SCHOOL
PEPSICO INTERNATIONAL
PEPSI		 BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Bronze
WATER MARK
DIAGEO AUSTRALIA
POST DISASTER AID PROGRAM		 LEO BURNETT SYDNEY AUSTRALIA
Short List
B04 Non-Corporate
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
ARMED FORCES RECRUITMENT		 HAKUHODO Tokyo JAPAN
Short List
OPEN BOOK
THE REACH FOUNDATION
CHARITY		 DDB GROUP MELBOURNE AUSTRALIA
Short List
NO SAKE, NO LIFE
HANASAKE NIPPON ORGANISATION
APPEAL		 HAKUHODO Tokyo JAPAN
Bronze
C01 Best Integrated Campaign Led by PR
TAO OF KAGAYA
RADIUM-KAGAYA INTERNATIONAL HOTEL
BRAND IMAGE		 OGILVY PUBLIC RELATIONS Taipei CHINESE TAIPEI
Short List
DISPOSABLE FOREST
GREENPEACE
GREENPEACE		 OGILVY BEIJING CHINA
Short List
NO PANTS DAY
REEBOK TAIWAN
EASYTONE		 ICL MSL Taiwan Taipei CHINESE TAIPEI
Short List
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER
VANISH NAPISAN CRYSTAL WHITE		 EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE		 BBDO INDIA Mumbai INDIA
Short List