The Festival
The Awards
Competitions
Training
Get Involved
Plan Your Visit
Press
Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service PR Location Award
A01 Best Use of Digital PR
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT		 HAKUHODO Tokyo JAPAN
Silver Spike
A02 Best Use of Social Media
N8 LAUNCH
NOKIA CHINA / MOBILE PHONE		 WUNDERMAN Beijing CHINA
Short List
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE
RESEARCH IN MOTION / BLACKBERRY		 EDELMAN ASIA PACIFIC Beijing CHINA
Silver Spike
OPEN BOOK
THE REACH FOUNDATION / CHARITY		 DDB GROUP MELBOURNE AUSTRALIA
Short List
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
KARAOKE SOLUTION
NIKKAN GENDAI / NEWSPAPER RE-LAUNCH		 DENTSU Tokyo JAPAN
Short List
YANG AI (DESPAIR WHIRLPOOL)
GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / AUTISM AWARENESS		 LEO BURNETT SHANGHAI CHINA
Short List
DISPOSABLE FOREST
GREENPEACE / GREENPEACE		 OGILVY BEIJING CHINA
Silver Spike
OPEN BOOK
THE REACH FOUNDATION / CHARITY		 DDB GROUP MELBOURNE AUSTRALIA
Short List
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION / ANIMAL PROTECTION FOUNDATION		 DDB CHINA GROUP Shanghai CHINA
Short List
D.I.Y. STREET BASKETBALL
PEPSICO CHINA / GATORADE		 DDB CHINA GROUP Shanghai CHINA
Short List
A04 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN / LAKATAN BANANAS		 DENTSU Y&R Tokyo JAPAN
Short List
A05 Best Launch or Re-Launch
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER		 DDB GROUP HONG KONG HONG KONG
Short List
WATER MARK
DIAGEO AUSTRALIA / BUNDABERG RUM		 LEO BURNETT SYDNEY AUSTRALIA
Short List
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE		 BBDO INDIA Mumbai INDIA
Short List
B01 Consumer Products
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE / MACH3 TURBO SENSITIVE RAZOR		 CORPORATE VOICE | WEBER SHANDWICK New Dehli INDIA
Short List
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER		 DDB GROUP HONG KONG HONG KONG
Short List
B02 Consumer Services
THE 250KM WAVE
KYUSHU RAILWAY COMPANY / BULLET TRAIN		 DENTSU Tokyo JAPAN
Bronze Spike
BREAK UP
NATIONAL AUSTRALIA BANK / BANKING		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
SLIENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS / BIG CINEMAS		 MUDRA COMMUNICATIONS Mumbai INDIA
Short List
B03 Corporate Reputation
SOLES WITH SOULS
JK TYRE & INDUSTRIES / SCRAP TIRE RECYCLING		 CONTRACT ADVERTISING INDIA Gurgaon INDIA
Short List
BOTTLE SCHOOL
PEPSICO INTERNATIONAL / PEPSI		 BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
WATER MARK
DIAGEO AUSTRALIA / POST DISASTER AID PROGRAM		 LEO BURNETT SYDNEY AUSTRALIA
Short List
B04 Non-Corporate
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / ARMED FORCES RECRUITMENT		 HAKUHODO Tokyo JAPAN
Short List
OPEN BOOK
THE REACH FOUNDATION / CHARITY		 DDB GROUP MELBOURNE AUSTRALIA
Short List
NO SAKE, NO LIFE
HANASAKE NIPPON ORGANISATION / APPEAL		 HAKUHODO Tokyo JAPAN
Bronze Spike
C01 Best Integrated Campaign Led by PR
TAO OF KAGAYA
RADIUM-KAGAYA INTERNATIONAL HOTEL / BRAND IMAGE		 OGILVY PUBLIC RELATIONS Taipei CHINESE TAIPEI
Short List
DISPOSABLE FOREST
GREENPEACE / GREENPEACE		 OGILVY BEIJING CHINA
Short List
NO PANTS DAY
REEBOK TAIWAN / EASYTONE		 ICL MSL Taiwan Taipei CHINESE TAIPEI
Short List
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE		 EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze Spike
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE		 BBDO INDIA Mumbai INDIA
Short List