Spikes Asia 2021

Winners & Shortlists

Winners

Title	PR	Location	Award
A01 Best Use of Digital PR
SALUTE TRAINER JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT	HAKUHODO Tokyo	JAPAN	Silver Spike
A02 Best Use of Social Media
N8 LAUNCH NOKIA CHINA / MOBILE PHONE	WUNDERMAN Beijing	CHINA	Short List
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE RESEARCH IN MOTION / BLACKBERRY	EDELMAN ASIA PACIFIC Beijing	CHINA	Silver Spike
OPEN BOOK THE REACH FOUNDATION / CHARITY	DDB GROUP MELBOURNE	AUSTRALIA	Short List
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
KARAOKE SOLUTION NIKKAN GENDAI / NEWSPAPER RE-LAUNCH	DENTSU Tokyo	JAPAN	Short List
YANG AI (DESPAIR WHIRLPOOL) GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / AUTISM AWARENESS	LEO BURNETT SHANGHAI	CHINA	Short List
DISPOSABLE FOREST GREENPEACE / GREENPEACE	OGILVY BEIJING	CHINA	Silver Spike
OPEN BOOK THE REACH FOUNDATION / CHARITY	DDB GROUP MELBOURNE	AUSTRALIA	Short List
SPOKESANIMAL HUAXIA ANIMAL PROTECTION FOUNDATION / ANIMAL PROTECTION FOUNDATION	DDB CHINA GROUP Shanghai	CHINA	Short List
D.I.Y. STREET BASKETBALL PEPSICO CHINA / GATORADE	DDB CHINA GROUP Shanghai	CHINA	Short List
A04 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA DOLE JAPAN / LAKATAN BANANAS	DENTSU Y&R Tokyo	JAPAN	Short List
A05 Best Launch or Re-Launch
MCDONALD'S YELLOW CABS McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER	DDB GROUP HONG KONG	HONG KONG	Short List
WATER MARK DIAGEO AUSTRALIA / BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA	Short List
SHAVESUTRA PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE	BBDO INDIA Mumbai	INDIA	Short List
B01 Consumer Products
SHAVESUTRA PROCTER & GAMBLE / GILLETTE / MACH3 TURBO SENSITIVE RAZOR	CORPORATE VOICE \| WEBER SHANDWICK New Dehli	INDIA	Short List
MCDONALD'S YELLOW CABS McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER	DDB GROUP HONG KONG	HONG KONG	Short List
B02 Consumer Services
THE 250KM WAVE KYUSHU RAILWAY COMPANY / BULLET TRAIN	DENTSU Tokyo	JAPAN	Bronze Spike
BREAK UP NATIONAL AUSTRALIA BANK / BANKING	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Grand Prix
SLIENT NATIONAL ANTHEM RELIANCE MEDIA WORKS / BIG CINEMAS	MUDRA COMMUNICATIONS Mumbai	INDIA	Short List
B03 Corporate Reputation
SOLES WITH SOULS JK TYRE & INDUSTRIES / SCRAP TIRE RECYCLING	CONTRACT ADVERTISING INDIA Gurgaon	INDIA	Short List
BOTTLE SCHOOL PEPSICO INTERNATIONAL / PEPSI	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Bronze Spike
WATER MARK DIAGEO AUSTRALIA / POST DISASTER AID PROGRAM	LEO BURNETT SYDNEY	AUSTRALIA	Short List
B04 Non-Corporate
SALUTE TRAINER JAPAN MARITIME SELF-DEFENSE FORCES / ARMED FORCES RECRUITMENT	HAKUHODO Tokyo	JAPAN	Short List
OPEN BOOK THE REACH FOUNDATION / CHARITY	DDB GROUP MELBOURNE	AUSTRALIA	Short List
NO SAKE, NO LIFE HANASAKE NIPPON ORGANISATION / APPEAL	HAKUHODO Tokyo	JAPAN	Bronze Spike
C01 Best Integrated Campaign Led by PR
TAO OF KAGAYA RADIUM-KAGAYA INTERNATIONAL HOTEL / BRAND IMAGE	OGILVY PUBLIC RELATIONS Taipei	CHINESE TAIPEI	Short List
DISPOSABLE FOREST GREENPEACE / GREENPEACE	OGILVY BEIJING	CHINA	Short List
NO PANTS DAY REEBOK TAIWAN / EASYTONE	ICL MSL Taiwan Taipei	CHINESE TAIPEI	Short List
SPONSOR THE WHITE HOUSE RECKITT BENCKISER / VANISH NAPISAN CRYSTAL WHITE	EURO RSCG AUSTRALIA Sydney	AUSTRALIA	Bronze Spike
SHAVESUTRA PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE	BBDO INDIA Mumbai	INDIA	Short List

A01 Best Use of Digital PR
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT

HAKUHODO Tokyo

JAPAN

Silver Spike

A02 Best Use of Social Media
N8 LAUNCH
NOKIA CHINA / MOBILE PHONE

WUNDERMAN Beijing

CHINA

Short List
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE
RESEARCH IN MOTION / BLACKBERRY

EDELMAN ASIA PACIFIC Beijing

CHINA

Silver Spike
OPEN BOOK
THE REACH FOUNDATION / CHARITY

DDB GROUP MELBOURNE

AUSTRALIA

Short List

A04 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN / LAKATAN BANANAS

DENTSU Y&R Tokyo

JAPAN

Short List