Title | THE SKATE WASH DENIM |
Brand | METERS\BONWE |
Product / Service | FASHION & ACCESSORIES |
Category | B01. Consumer Products |
Entrant | JWT ALWAYS Shanghai, CHINA |
Entrant Company: | JWT ALWAYS Shanghai, CHINA |
PR/Advertising Agency: | JWT SHANGHAI, CHINA |
Name | Position |
---|---|
Elvis Chau | Executive Creative Director |
Rojana Chuasakul | Creative Director |
Gavin Wang | Art Director |
Jun Qian | Copywriter |
Alvin Qi, Will Zhu | Designer |
Josephine Pan, Lily Sun | Client Service |
Jane Zhang, Joan Wang | Agency Producer |
Connie Ho | Planner |
Yang Bin | Producer |
Shanghai Kui You Advertising | Production House |
MJeans is a young jeans brand, representing the spirit of street culture. We need to create an image that MJ equals to street culture among those young street-culture lovers. Thus we designed a “Denim Skate park”. It was all wrapped in denim and the skateboard players were invited to challenge different high difficult actions. The rubbed denim was cut and designed into jeans for limited sale. Eventually the event has created heated discussion in skateboard circle. Thousands of people paid attention to this event on internet.
MJeans is a young jeans brand, representing the spirit of street culture. The objective is to make the young street-culture lovers get to know that MJ is a young brand equals to street culture thereby have a good impression and proud of it.
Eventually the event has created heated discussion in skateboard circle. Thousands of people paid attention to this event on internet.
We designed and built up a unique Denim Skate Park in Shanghai Top Toy. It was all wrapped in denim and the skateboard players were invited to challenge different high difficult actions. The skateboard players were invited to show their talents. The rubbed denim was cut and designed into jeans for limited sale. The event was completely executed as planned and the result is terrific.
The communication of jeans brands usually use pretty models to stress on their stylish design but rarely get into the target’s life. As a representative location of street culture, the skate parks are mostly sponsored by sports brands. To MJ who wants to create the image of “street culture brand”, it’s a good try to combine both the elements. Therefore, we specially designed the event of “Denim Skate Park”.
We designed a “Denim Skate Park”. It was all wrapped in denim and the skateboard players were invited to challenge different high difficult actions. The rubbed denim was cut and designed into jeans for limited sale.