Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Silver
A02 Best Use of Social Media
N8 LAUNCH
NOKIA CHINA
MOBILE PHONE
WUNDERMAN Beijing CHINA
Short List
OPEN BOOK
THE REACH FOUNDATION
CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
BLACKBERRY CUSTOMERS LOVING WHAT THEY DO ONLINE
RESEARCH IN MOTION
BLACKBERRY
EDELMAN ASIA PACIFIC Beijing CHINA
Silver
A03 Best Use of Live Events, Stunt and/or Celebrity Endorsement
KARAOKE SOLUTION
NIKKAN GENDAI
NEWSPAPER RE-LAUNCH
DENTSU Tokyo JAPAN
Short List
YANG AI (DESPAIR WHIRLPOOL)
GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB
AUTISM AWARENESS
LEO BURNETT SHANGHAI CHINA
Short List
OPEN BOOK
THE REACH FOUNDATION
CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
SPOKESANIMAL
HUAXIA ANIMAL PROTECTION FOUNDATION
ANIMAL PROTECTION FOUNDATION
DDB CHINA GROUP Shanghai CHINA
Short List
D.I.Y. STREET BASKETBALL
PEPSICO CHINA
GATORADE
DDB CHINA GROUP Shanghai CHINA
Short List
DISPOSABLE FOREST
GREENPEACE
GREENPEACE
OGILVY BEIJING CHINA
Silver
A04 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA
DOLE JAPAN
LAKATAN BANANAS
DENTSU Y&R Tokyo JAPAN
Short List
A05 Best Launch or Re-Launch
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Short List
WATER MARK
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Short List
B01 Consumer Products
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG
Short List
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE
MACH3 TURBO SENSITIVE RAZOR
CORPORATE VOICE | WEBER SHANDWICK New Dehli INDIA
Short List
B02 Consumer Services
SLIENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMAS
MUDRA COMMUNICATIONS Mumbai INDIA
Short List
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
BULLET TRAIN
DENTSU Tokyo JAPAN
Bronze
BREAK UP
NATIONAL AUSTRALIA BANK
BANKING
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
B03 Corporate Reputation
SOLES WITH SOULS
JK TYRE & INDUSTRIES
SCRAP TIRE RECYCLING
CONTRACT ADVERTISING INDIA Gurgaon INDIA
Short List
WATER MARK
DIAGEO AUSTRALIA
POST DISASTER AID PROGRAM
LEO BURNETT SYDNEY AUSTRALIA
Short List
BOTTLE SCHOOL
PEPSICO INTERNATIONAL
PEPSI
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Bronze
B04 Non-Corporate
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
ARMED FORCES RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
OPEN BOOK
THE REACH FOUNDATION
CHARITY
DDB GROUP MELBOURNE AUSTRALIA
Short List
NO SAKE, NO LIFE
HANASAKE NIPPON ORGANISATION
APPEAL
HAKUHODO Tokyo JAPAN
Bronze
C01 Best Integrated Campaign Led by PR
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA
Short List
NO PANTS DAY
REEBOK TAIWAN
EASYTONE
ICL MSL Taiwan Taipei CHINESE TAIPEI
Short List
DISPOSABLE FOREST
GREENPEACE
GREENPEACE
OGILVY BEIJING CHINA
Short List
TAO OF KAGAYA
RADIUM-KAGAYA INTERNATIONAL HOTEL
BRAND IMAGE
OGILVY PUBLIC RELATIONS Taipei CHINESE TAIPEI
Short List
SPONSOR THE WHITE HOUSE
RECKITT BENCKISER
VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA Sydney AUSTRALIA
Bronze