Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Mailings
STOLEN SIGNATURE NET PROTECTOR NET PROTECTOR	BATES 141 Mumbai	INDIA	Bronze
SECRET SOCIETY OF THE GOURMANDISE RAFFLES HOTEL SINGAPORE HOTELS	RAPP Singapore	SINGAPORE	Short List
A02 Premiums & Giveaways
ABCDANCE CARDS AVA DAIRY NANSHAN BYWISE INFANT FORMULA MILK POWDER	BBH CHINA Shanghai	CHINA	Short List
A03 Company Literature
POP-UP BOOK GREENPEACE GREENPEACE	OGILVY BEIJING	CHINA	Bronze
PUPPET AKSARA THEATRE KING POWER THEATRE	Y&R THAILAND Bangkok	THAILAND	Silver
A04 Direct Response Digital Media
FUTURE DAILY ON APRIL FOOL METRO PUBLISHING HONG KONG LTD. METRO DAILY	McCANN WORLDGROUP Hong Kong	HONG KONG	Silver
REAL-LIFE BETTING DIM SUM TV TELEVISION	McCANN WORLDGROUP Hong Kong	HONG KONG	Bronze
NIKE TRACKBALL NIKE NIKE CTR360	OGILVY & MATHER Singapore	SINGAPORE	Silver
HIDDEN SOUND CAMPAIGN ZOO RECORDS ALTERNATIVE MUSIC STORE	LEO BURNETT Hong Kong	HONG KONG	Silver
CALL FOR HELP UNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UNIFEM) WOMEN'S RIGHTS	DDB SINGAPORE	SINGAPORE	Short List
DOMINO'S APP DOMINO'S PIZZA JAPAN MOBILE APPLICATION	HAKUHODO Tokyo	JAPAN	Bronze
LIVE RESCUE COASTGUARD NZ SEARCH & RESCUE	DDB NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
A05 Alternative Media
CITYGT VICROADS ROAD SAFETY	JWT Melbourne	AUSTRALIA	Short List
EARTH FM WWF WWF	LEO BURNETT SYDNEY	AUSTRALIA	Short List
YELLOW CHOCOLATE YELLOW PAGES YELLOW PAGES	COLENSO BBDO Auckland	NEW ZEALAND	Silver
KIT KAT CHAIRS NESTLÉ CHOCOLATE BAR	JWT NEW ZEALAND Auckland	NEW ZEALAND	Silver
THE WALL SALE SONY MARKETING JAPAN SONY RECYCLE PROJECT JEANS	HAKUHODO KETTLE Tokyo	JAPAN	Silver
SUPPORT SCENT GUIDE DOGS AUSTRALIA SUPPORT FOR THE BLIND	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Silver
B01 Corporate Image & Information
SKY COMIC ADIDAS JAPAN ADIDAS FOOTBALL	TBWA\HAKUHODO Tokyo	JAPAN	Bronze
CHALLENGE 40CEOs!QUIZ HEWLETT-PACKARD JAPAN CONSUMER PC	DENTSU Tokyo	JAPAN	Bronze
B02 Consumer Products & Services
PHOTOCHAINS CANON AUSTRALIA EOS	LEO BURNETT SYDNEY	AUSTRALIA	Grand Prix
RED FLAG THE NORTH FACE THE NORTH FACE CLOTHING	OGILVY SHANGHAI	CHINA	Short List
WOMEN AGAINST LAZY STUBBLE P&G GILLETTE MACH3	BBDO INDIA Mumbai	INDIA	Short List
NIKE TRACKBALL NIKE NIKE CTR360	OGILVY & MATHER Singapore	SINGAPORE	Short List
HIDDEN SOUND CAMPAIGN ZOO RECORDS ALTERNATIVE MUSIC STORE	LEO BURNETT Hong Kong	HONG KONG	Silver
ORCON + IGGY POP ORCON BROADBAND	SPECIAL GROUP Auckland	NEW ZEALAND	Gold Spike
B04 Public Service, Charity & Fund Raising
CITYGT VICROADS ROAD SAFETY	JWT Melbourne	AUSTRALIA	Short List
REMOTE CONTROL MIDEA MIDEA AIR CONDITIONER MANUFACTURER	OGILVY SHANGHAI	CHINA	Short List
UMBRELLA BAGS THE LOTUS LIGHT CHARITY SOCIETY (HONG KONG) RELIEF DROUGHT PROGRAM IN CHINA	GREY HONG KONG	HONG KONG	Short List
HAPPY ORIGAMI CRANE PROJECT McDONALD'S JAPAN RONALD McDONALD HOUSE CHARITY	BEACON COMMUNICATIONS Tokyo	JAPAN	Bronze
BRUISE GABRIELA ANTI-SPOUSAL ABUSE MOVEMENT	DDB DM9JAYMESYFU Makati City	THE PHILIPPINES	Bronze
SUPPORT SCENT GUIDE DOGS AUSTRALIA SUPPORT FOR THE BLIND	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Gold Spike
LIVE RESCUE COASTGUARD NZ SEARCH & RESCUE	DDB NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
C01 Integrated Campaign Led by Direct
FUTURE DAILY ON APRIL FOOL METRO PUBLISHING HONG KONG LTD. METRO DAILY	McCANN WORLDGROUP Hong Kong	HONG KONG	Bronze
LOLA TECHIE BAYAN TELECOMMUNICATIONS BAYAN DSL	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Bronze
VIRGINITY MAP TVNZ TV SERIES	AIM PROXIMITY Auckland	NEW ZEALAND	Bronze
ORCON + IGGY POP ORCON BROADBAND	SPECIAL GROUP Auckland	NEW ZEALAND	Silver
LIVE RESCUE COASTGUARD NZ SEARCH & RESCUE	DDB NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
D01 Event & Field Marketing
THE HORLICKS PRO-HEIGHT ROOM GLAXOSMITHKLINE HEALTH DRINK	JWT New Delhi	INDIA	Silver
PHOTO5 CANON AUSTRALIA EOS	LEO BURNETT SYDNEY	AUSTRALIA	Bronze
GARMENT GARDEN PROCTER & GAMBLE BOUNCE DRYER SHEETS	LEO BURNETT Melbourne	AUSTRALIA	Short List
SUPOR NON-STICK PANS SUPOR NON-STICK PANS	LEO BURNETT SHANGHAI	CHINA	Gold Spike
NOISY OUTSIDE HAOMEI ALUMINUM BUCALUS SOUNDPROOF WINDOWS	LEO BURNETT GUANGZHOU	CHINA	Short List
SEE THE LOVE FRANZ CHINA PLATES EXHIBITION	OGILVY & MATHER TAIWAN Taipei	CHINESE TAIPEI	Short List
THE ULTIMATE START-UP SPACE PERNOD RICARD MARTELL VSOP	TBWA\TEQUILA SINGAPORE	SINGAPORE	Bronze
KIT KAT CHAIRS NESTLÉ KIT KAT	JWT NEW ZEALAND Auckland	NEW ZEALAND	Short List
THE WALL SALE SONY MARKETING JAPAN SONY RECYCLE PROJECT JEANS	HAKUHODO KETTLE Tokyo	JAPAN	Silver
D02 New Product Launch/Re-launch
SMASH: BORN TO BE DESTROYED K'S JAPAN GUITAR STORE	HAKUHODO Tokyo	JAPAN	Silver
NOTHING SOFT GETS IN TOYOTA MOTOR CORPORATION TOYOTA 4WD RANGE	SAATCHI & SAATCHI Sydney	AUSTRALIA	Gold Spike
BEER IS CURRENCY LION NATHAN AUSTRALIA TOOHEYS NEW	SAATCHI & SAATCHI Sydney	AUSTRALIA	Gold Spike
WOMEN AGAINST LAZY STUBBLE P&G GILLETTE MACH3	BBDO INDIA Mumbai	INDIA	Bronze
KISS A-ZIMA MOLSON COORS JAPAN LIQUOR RE-LAUNCH	AOI ADVERTISING PROMOTION Tokyo	JAPAN	Short List
D03 Merchandising/In-store Marketing & Point of Purchase Displays
NIKE TRACKBALL NIKE NIKE CTR360	OGILVY & MATHER Singapore	SINGAPORE	Gold Spike
INVERTED PYRAMID THE COCA-COLA EXPORT CORPORATION COKE ZERO	LEO BURNETT MANILA Makati City	THE PHILIPPINES	Silver
D04 Use of digital in a promotional campaign
REAL-LIFE BETTING DIM SUM TV TELEVISION	McCANN WORLDGROUP Hong Kong	HONG KONG	Bronze
TENGRANDISBURIEDHERE.COM MICROSOFT INTERNET EXPLORER 8	WUNDERMAN Sydney	AUSTRALIA	Gold Spike
LUCKY SWITCH UNIQLO BLOG	DENTSU Tokyo	JAPAN	Gold Spike
PHOTOCHAINS CANON AUSTRALIA EOS	LEO BURNETT SYDNEY	AUSTRALIA	Gold Spike
RED FLAG THE NORTH FACE THE NORTH FACE CLOTHING	OGILVY SHANGHAI	CHINA	Short List
HIDDEN SOUND CAMPAIGN ZOO RECORDS ALTERNATIVE MUSIC STORE	LEO BURNETT Hong Kong	HONG KONG	Bronze
NIKEID GENERATOR NIKE JAPAN FLAGSHIP STORE	BEACON COMMUNICATIONS Tokyo	JAPAN	Short List
ORCON + IGGY POP ORCON BROADBAND	SPECIAL GROUP Auckland	NEW ZEALAND	Silver
E01 Integrated Campaign Led by Promo
INDIA-PAKISTAN PEACE PROJECT BENNETT COLEMAN & CO THE TIMES OF INDIA	TAPROOT INDIA Mumbai	INDIA	Bronze
NOTHING SOFT GETS IN TOYOTA MOTOR CORPORATION TOYOTA 4WD RANGE	SAATCHI & SAATCHI Sydney	AUSTRALIA	Silver
PHOTOCHAINS CANON AUSTRALIA EOS	LEO BURNETT SYDNEY	AUSTRALIA	Gold Spike
RED FLAG THE NORTH FACE THE NORTH FACE CLOTHING	OGILVY SHANGHAI	CHINA	Short List
WOMEN AGAINST LAZY STUBBLE P&G GILLETTE MACH3	BBDO INDIA Mumbai	INDIA	Bronze