Title Brand Product / Service Entrant Company Location Award
A01 Mailings
SECRET SOCIETY OF THE GOURMANDISE
RAFFLES HOTEL SINGAPORE
HOTELS
RAPP Singapore SINGAPORE
Short List
STOLEN SIGNATURE
NET PROTECTOR
NET PROTECTOR
BATES 141 Mumbai INDIA
Bronze
A02 Premiums & Giveaways
ABCDANCE CARDS
AVA DAIRY
NANSHAN BYWISE INFANT FORMULA MILK POWDER
BBH CHINA Shanghai CHINA
Short List
A03 Company Literature
PUPPET
AKSARA THEATRE KING POWER
THEATRE
Y&R THAILAND Bangkok THAILAND
Silver
POP-UP BOOK
GREENPEACE
GREENPEACE
OGILVY BEIJING CHINA
Bronze
A04 Direct Response Digital Media
LIVE RESCUE
COASTGUARD NZ
SEARCH & RESCUE
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold
DOMINO'S APP
DOMINO'S PIZZA JAPAN
MOBILE APPLICATION
HAKUHODO Tokyo JAPAN
Bronze
CALL FOR HELP
UNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UNIFEM)
WOMEN'S RIGHTS
DDB SINGAPORE SINGAPORE
Short List
HIDDEN SOUND CAMPAIGN
ZOO RECORDS
ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong HONG KONG
Silver
NIKE TRACKBALL
NIKE
NIKE CTR360
OGILVY & MATHER Singapore SINGAPORE
Silver
REAL-LIFE BETTING
DIM SUM TV
TELEVISION
McCANN WORLDGROUP Hong Kong HONG KONG
Bronze
FUTURE DAILY ON APRIL FOOL
METRO PUBLISHING HONG KONG LTD.
METRO DAILY
McCANN WORLDGROUP Hong Kong HONG KONG
Silver
A05 Alternative Media
SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
THE WALL SALE
SONY MARKETING JAPAN
SONY RECYCLE PROJECT JEANS
HAKUHODO KETTLE Tokyo JAPAN
Silver
KIT KAT CHAIRS
NESTLÉ
CHOCOLATE BAR
JWT NEW ZEALAND Auckland NEW ZEALAND
Silver
YELLOW CHOCOLATE
YELLOW PAGES
YELLOW PAGES
COLENSO BBDO Auckland NEW ZEALAND
Silver
EARTH FM
WWF
WWF
LEO BURNETT SYDNEY AUSTRALIA
Short List
CITYGT
VICROADS
ROAD SAFETY
JWT Melbourne AUSTRALIA
Short List
B01 Corporate Image & Information
CHALLENGE 40CEOs!QUIZ
HEWLETT-PACKARD JAPAN
CONSUMER PC
DENTSU Tokyo JAPAN
Bronze
SKY COMIC
ADIDAS JAPAN
ADIDAS FOOTBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze
B02 Consumer Products & Services
ORCON + IGGY POP
ORCON
BROADBAND
SPECIAL GROUP Auckland NEW ZEALAND
Gold
HIDDEN SOUND CAMPAIGN
ZOO RECORDS
ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong HONG KONG
Silver
NIKE TRACKBALL
NIKE
NIKE CTR360
OGILVY & MATHER Singapore SINGAPORE
Short List
WOMEN AGAINST LAZY STUBBLE
P&G GILLETTE
MACH3
BBDO INDIA Mumbai INDIA
Short List
RED FLAG
THE NORTH FACE
THE NORTH FACE CLOTHING
OGILVY SHANGHAI CHINA
Short List
PHOTOCHAINS
CANON AUSTRALIA
EOS
LEO BURNETT SYDNEY AUSTRALIA
Grand Prix
B04 Public Service, Charity & Fund Raising
LIVE RESCUE
COASTGUARD NZ
SEARCH & RESCUE
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold
SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
BRUISE
GABRIELA
ANTI-SPOUSAL ABUSE MOVEMENT
DDB DM9JAYMESYFU Makati City THE PHILIPPINES
Bronze
HAPPY ORIGAMI CRANE PROJECT
McDONALD'S JAPAN
RONALD McDONALD HOUSE CHARITY
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze
UMBRELLA BAGS
THE LOTUS LIGHT CHARITY SOCIETY (HONG KONG)
RELIEF DROUGHT PROGRAM IN CHINA
GREY HONG KONG HONG KONG
Short List
REMOTE CONTROL
MIDEA
MIDEA AIR CONDITIONER MANUFACTURER
OGILVY SHANGHAI CHINA
Short List
CITYGT
VICROADS
ROAD SAFETY
JWT Melbourne AUSTRALIA
Short List
C01 Integrated Campaign Led by Direct
LIVE RESCUE
COASTGUARD NZ
SEARCH & RESCUE
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold
ORCON + IGGY POP
ORCON
BROADBAND
SPECIAL GROUP Auckland NEW ZEALAND
Silver
VIRGINITY MAP
TVNZ
TV SERIES
AIM PROXIMITY Auckland NEW ZEALAND
Bronze
LOLA TECHIE
BAYAN TELECOMMUNICATIONS
BAYAN DSL
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Bronze
FUTURE DAILY ON APRIL FOOL
METRO PUBLISHING HONG KONG LTD.
METRO DAILY
McCANN WORLDGROUP Hong Kong HONG KONG
Bronze
D01 Event & Field Marketing
THE WALL SALE
SONY MARKETING JAPAN
SONY RECYCLE PROJECT JEANS
HAKUHODO KETTLE Tokyo JAPAN
Silver
KIT KAT CHAIRS
NESTLÉ
KIT KAT
JWT NEW ZEALAND Auckland NEW ZEALAND
Short List
THE ULTIMATE START-UP SPACE
PERNOD RICARD
MARTELL VSOP
TBWA\TEQUILA SINGAPORE SINGAPORE
Bronze
SEE THE LOVE
FRANZ
CHINA PLATES EXHIBITION
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
Short List
NOISY OUTSIDE
HAOMEI ALUMINUM
BUCALUS SOUNDPROOF WINDOWS
LEO BURNETT GUANGZHOU CHINA
Short List
SUPOR NON-STICK PANS
SUPOR
NON-STICK PANS
LEO BURNETT SHANGHAI CHINA
Gold
GARMENT GARDEN
PROCTER & GAMBLE
BOUNCE DRYER SHEETS
LEO BURNETT Melbourne AUSTRALIA
Short List
PHOTO5
CANON AUSTRALIA
EOS
LEO BURNETT SYDNEY AUSTRALIA
Bronze
THE HORLICKS PRO-HEIGHT ROOM
GLAXOSMITHKLINE
HEALTH DRINK
JWT New Delhi INDIA
Silver
D02 New Product Launch/Re-launch
KISS A-ZIMA
MOLSON COORS JAPAN
LIQUOR RE-LAUNCH
AOI ADVERTISING PROMOTION Tokyo JAPAN
Short List
WOMEN AGAINST LAZY STUBBLE
P&G GILLETTE
MACH3
BBDO INDIA Mumbai INDIA
Bronze
BEER IS CURRENCY
LION NATHAN AUSTRALIA
TOOHEYS NEW
SAATCHI & SAATCHI Sydney AUSTRALIA
Gold
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
TOYOTA 4WD RANGE
SAATCHI & SAATCHI Sydney AUSTRALIA
Gold
SMASH: BORN TO BE DESTROYED
K'S JAPAN
GUITAR STORE
HAKUHODO Tokyo JAPAN
Silver
D03 Merchandising/In-store Marketing & Point of Purchase Displays
INVERTED PYRAMID
THE COCA-COLA EXPORT CORPORATION
COKE ZERO
LEO BURNETT MANILA Makati City THE PHILIPPINES
Silver
NIKE TRACKBALL
NIKE
NIKE CTR360
OGILVY & MATHER Singapore SINGAPORE
Gold
D04 Use of digital in a promotional campaign
ORCON + IGGY POP
ORCON
BROADBAND
SPECIAL GROUP Auckland NEW ZEALAND
Silver
NIKEID GENERATOR
NIKE JAPAN
FLAGSHIP STORE
BEACON COMMUNICATIONS Tokyo JAPAN
Short List
HIDDEN SOUND CAMPAIGN
ZOO RECORDS
ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong HONG KONG
Bronze
RED FLAG
THE NORTH FACE
THE NORTH FACE CLOTHING
OGILVY SHANGHAI CHINA
Short List
PHOTOCHAINS
CANON AUSTRALIA
EOS
LEO BURNETT SYDNEY AUSTRALIA
Gold
LUCKY SWITCH
UNIQLO
BLOG
DENTSU Tokyo JAPAN
Gold
TENGRANDISBURIEDHERE.COM
MICROSOFT
INTERNET EXPLORER 8
WUNDERMAN Sydney AUSTRALIA
Gold
REAL-LIFE BETTING
DIM SUM TV
TELEVISION
McCANN WORLDGROUP Hong Kong HONG KONG
Bronze
E01 Integrated Campaign Led by Promo
WOMEN AGAINST LAZY STUBBLE
P&G GILLETTE
MACH3
BBDO INDIA Mumbai INDIA
Bronze
RED FLAG
THE NORTH FACE
THE NORTH FACE CLOTHING
OGILVY SHANGHAI CHINA
Short List
PHOTOCHAINS
CANON AUSTRALIA
EOS
LEO BURNETT SYDNEY AUSTRALIA
Gold
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
TOYOTA 4WD RANGE
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver
INDIA-PAKISTAN PEACE PROJECT
BENNETT COLEMAN & CO
THE TIMES OF INDIA
TAPROOT INDIA Mumbai INDIA
Bronze