| Title | RIRIN DUMIN (PART-TWO) |
| Brand | ACTAVIS INDONESIA |
| Product / Service | DUMIN |
| Category | D04. Use of digital in a promotional campaign |
| Entrant | PUBLICIS INDONESIA Jakarta, INDONESIA |
| Entrant Company: | PUBLICIS INDONESIA Jakarta, INDONESIA |
| DM/Advertising Agency: | PUBLICIS INDONESIA Jakarta, INDONESIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Randy Rinaldi | Publicis Indonesia | Executive Creative Director |
| Maulana Sagala | Publicis Indonesia | Creative Director |
| Achsa Zenada | Publicis Indonesia | Copywriter |
| Maulana Sagala | Publicis Indonesia | Copywriter |
| Dono Yuniarto | Publicis Indonesia | Copywriter |
| Randy Rinaldi | Publicis Indonesia | Copywriter |
| Dimaz Muktiarto | Publicis Indonesia | Art Director |
| Arius Budiman | Publicis Indonesia | Art Director |
| Randy Rinaldi | Publicis Indonesia | Art Director |
| Berryanto Binu | Publicis Indonesia | Account Manager |
| Iwana Frederika | Publicis Indonesia | Group Account Director |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
To continue the success of the 1st part of the Ririn Dumin campaign, which increased Dumin brand-awareness by 48%, and let other people be as famous as Ririn Dumin. And now, we have to make people not just aware, but also talk about the benefit of Dumin as a product.
By telling their various story of Dumin, people is guaranteed to describe the benefit of Dumin as a product.
Invite people to join a video competition telling a story about you and Dumin.
For the first time in Indonesia, consumers created their own 'Dumin commercials', and not the agency.