| Title | EDIBLE LETTER |
| Brand | TEAM MANILA |
| Product / Service | MANILA DESIGN WEEK |
| Category | A01. Mailings |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| DM/Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jake Tesoro | TBWA Santiago Mangada Puno | Creative Director\Art Director |
| Bryan Siy | TBWA Santiago Mangada Puno | Creative Director\Copywriter |
| Melvin Mangada | TBWA Santiago Mangada Puno | Writer |
| John Ed De Vera | TBWA Santiago Mangada Puno | Art Director |
| May Dalisay | TBWA Santiago Mangada Puno | Print Producer |
| Angelo Tan | TBWA Santiago Mangada Puno | Final Artist |
| Portia Catuira | TBWA Santiago Mangada Puno | Managing Director |
| Kathy Cosico | TBWA Santiago Mangada Puno | Account Director |
| Antonio Dimaguila | TBWA Santiago Mangada Puno | Account Manager |
Manila Design Week is a week-long festival that promotes design in our everyday lives. It has brought in design icons like Tara McPherson, Tokidoki and Stefan Saigmeister. Design is relevant in our everyday lives. In fact, we consume it everyday.
To dramatize the proposition, mailers were made of fondant, and edible ink was used to print the message. An invite good enough to eat.
Manila Design Week needed to widen its audience beyond the design community and reach out to CEOs of top companies who can move good design to the fore.
Majority of those who received the letter came to the event and the mailer was featured in industry magazines and was a topic of discussion in design blog sites. (Kindly request for attached sample and taste for yourself.)