|Product / Service||ATTACK! ROACH BAITS|
|Entrant||DDB HONG KONG, HONG KONG|
|Entrant Company:||DDB HONG KONG, HONG KONG|
|DM/Advertising Agency:||DDB HONG KONG, HONG KONG|
|Jeffry Gamble||DDB Hong Kong||Executive Creative Director|
|Paul Chan||DDB Hong Kong||Creative Director/Copywriter|
|O Poon||DDB Hong Kong||Creative Director/Art Director|
|Joe Harris||DDB Hong Kong||Art Director|
|Gary Man||DDB Hong Kong||Photographer|
|Gladys Chin||DDB Hong Kong||Account Director|
To promote the quick kill formula of Attack! Roach Baits on a shoestring budget.
Let's face it: there is no stopping cockroaches from getting into your home. But with `Attack! Roach Bait Stations', you at least get the peace of mind knowing that they’ll be dead as soon as they sneak in.
To dramatise the fact that Attack! Roach Baits get to work as soon as cockroaches get into your home, transparent slides featuriing dead roaches were delivered under people's front doors. COPY : ATTACK! THEM AS SOON AS THEY GET IN.
- Incredibly successful - 75%+ increase in brand awareness - Exceeded client's goal by +15% - Significant increase in the number of retail distributors - Plus, free PR worth more than the campaign budget itself