|Brand||AKSARA THEATRE KING POWER|
|Product / Service||THEATRE|
|Category||A03. Company Literature|
|Entrant||Y&R THAILAND Bangkok, THAILAND|
|Entrant Company:||Y&R THAILAND Bangkok, THAILAND|
|DM/Advertising Agency:||Y&R THAILAND Bangkok, THAILAND|
|Trong Tantivejakul||Y&R THAILAND||Chief Creative Officer|
|Marcus Rebeschini||Y&R ASIA||Chief Creative Officer|
|Veris Na Songkhla||Y&R THAILAND||Graphic Group Head|
|Trong Tantivejakul||Y&R THAILAND||Copy writer|
|Amornmarn Rattanarakpinyo||Y&R THAILAND||Producer|
|Benjawan Sengtee||Y&R THAILAND||Producer Coordinator|
|Wichitra Tritodtrakoon||Y&R THAILAND||Account Management|
Find the way to promote Aksra Theatre. Aksra Theatre is a magical place where the traditional art of Thai puppetry comes to life. Everyday, complex and beautiful performances can be seen by Thais and foreigners as they enjoy a unique setting that preserves precious Thai cultural heritage. This is rare to see in present day and is considered a dying art.
To keep with this tradition, we have created a new set of business cards which have 4 leading characters from the puppetry on the cards-Hanuman, Totsakan, Prince Rama, and Princess Sita. Receivers can see and interact with a puppet on the card in the exact same way as they would in the real performance.
To reinvigorate “the Aksra Theatre” so that Thais and foreigners could continue to enjoy a unique setting that preserves precious Thai cultural heritage so we created a new set of business cards to get people to experience the art form themselves.
While it is difficult to attribute success to business cards, we have found that these cards intrigue, enchant and leave a unique impression that can not be found anywhere else but at "The Aksra Theatre". We hope that we have done something to save a beautiful art form.