| Title | GOOGLE EARTH |
| Brand | GLOBALVENTURE TECHNOLOGIES |
| Product / Service | ROADKINGPS IDRIVE Z 430 |
| Category | B02. Consumer Products & Services |
| Entrant | NAGA DDB/RAPP Selangor, MALAYSIA |
| Entrant Company: | NAGA DDB/RAPP Selangor, MALAYSIA |
| DM/Advertising Agency: | NAGA DDB/RAPP Selangor, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Raymond Ng | Naga DDB/Rapp | Associate Creative Director |
| Raymond Ng | Naga DDB/Rapp | Copywriter |
| Sharin Shazlina | Naga DDB/Rapp | Copywriter |
| Farrah Bianca | Naga DDB/Rapp | Art Director |
| Raymond Ng | Naga DDB/Rapp | Art Director |
| Danny Chin | Naga DDB/Rapp | Art Director |
| Davina Chan | Naga DDB/Rapp | Copywriter |
| Ted Lim | Naga DDB/Rapp | Copywriter |
| Ted Lim | Naga DDB/Rapp | Exectutive Creative Director |
| Remi Helmay | Tribal DDB | Programmer |
| Maharis Azman | Tribal DDB | Programmer |
| Raymond Ng | Naga DDB/Rapp | Web Designer |
| Sharin Shazlina | Naga DDB/Rapp | Web Designer |
| Farrah Bianca | Naga DDB/Rapp | Web Designer |
| Davina Chan | Naga DDB/Rapp | Web Designer |
RoadKinGPS is a new player in a crowded marketplace of GPS brands. To stand out, we needed to move out of the traditional medium and place our ads where we could demonstrate what our GPS could do to tech-savvy drivers.
To lead people to these interesting finds, we sent emails with intriguing messages that would bring them on a journey of discovery around Google Earth.
Using Google Earth, we demonstrated how you could find anything with RoadKinGPS – like a Swastika building, a heart-shaped island or even a note from God.
Due to the experiential nature of our advertising idea, the emails we sent were eventually forwarded around, hence growing our network of recipients. As a result, enquiry rate from potential buyers jumped to 31%.