| Title | MY FAMILY PROJECT |
| Brand | BURGBARNBURI |
| Product / Service | BURGBARNBURI |
| Category | B04. Public Service, Charity & Fund Raising |
| Entrant | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| DM/Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Chief Creative Officer |
| Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Executive Creative Director |
| Prangthip Seelos | Creative Juice\Bangkok (TBWA) | Executive Creative Director |
| Prangthip Seelos | Creative Juice\Bangkok (TBWA) | Copywriter |
| Taya Soonthonvipat | Creative Juice\Bangkok (TBWA) | Copywriter |
| Viroj Jarusarn | Creative Juice\Bangkok (TBWA) | Copywriter |
| Jaruwan Tanapatanakul | Freelance | Copywriter |
| Damisa Ongsiriwattana | Creative Juice\Bangkok (TBWA) | Art Director |
| Saravut Ketsri | Creative Juice\Bangkok (TBWA) | Art Director |
| Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Art Director |
| Witsawut Nuchpoom | Creative Juice\Bangkok (TBWA) | Producer |
| Pisut Soontornwun | Phenomena | Film Director |
| Ramon Pattamalikitsakul | Phenomena | Production House Producer |
| Terdsak Janpan | Phenomena | Music Composer |
We have come to realise that we live in a world of over-consumption and the world of advertising has contributed a vast amount to this by constantly stimulating people to consume products they do not need. We want to use “My family Project” as a stepping stone to target the creative people in advertising and enlist their help to challenge and change the attitude of this world. To assist the next generation in remembering the principles of self-sufficient living and to help people to realise what they need in life and what they don’t in order to make this a better place to live for the next generation.
Five acres were dedicated to the principle of self- sufficient living to help people realise what they need and what they don’t. We are able to grow our own food such as organic rice, herbs and vegetables; able to use our natural resources around us and raise fish. We also build a big wheel in order to conduct our own energy to use, and created entertainment that revolved around family interaction, whilst taking full advantage of the natural surroundings around us by also conducting a playground for the children to enjoy.
We plan to reach as many advertising companies, creative people and key influencers of world communications at numerous award festivals by enlisting their help to challenge and change the attitude we have of over-consumption of products in our world at the moment. We will use the “My Family Project” as a way of communicated this message, and hope that they are able to help assist us in spreading this to help the next generation appreciate what is necessary in life and what is not
Right now over 400 families have already experienced this way of living with enjoying the basic necessities we need to live, things like food, energy, medicine and entertainment, and we are currently in the process of building a website to increase the numbers of families. Also using the project as a stepping stone to target the creative people in advertising in order to enlist their help as they have the power to be big influencers on people’s consumer behavior, and hope to change this for the next generation.