|Title||SUPOR NON-STICK PANS|
|Product / Service||NON-STICK PANS|
|Category||D01. Event & Field Marketing|
|Entrant||LEO BURNETT SHANGHAI, CHINA|
|Entrant Company:||LEO BURNETT SHANGHAI, CHINA|
|DM/Advertising Agency:||LEO BURNETT SHANGHAI, CHINA|
|Gordon Hughes, Amanda Yang||Leo Burnett Shanghai||Executive Creative Director|
|Forest Young||Leo Burnett Shanghai||Creative Director|
|Gordon Hughes, Donna Dong||Leo Burnett Shanghai||Copywriter|
|Gordon Hughes, Amanda Yang, Forest Young, Sean Qu, Lin Wei-jun||Leo Burnett Shanghai||Art Director|
|Gordon Zhang||Leo Burnett Shanghai||Operations Director|
|Sean Qu, Lin Wei-jun, Handsome Wong||Leo Burnett Shanghai||Designer|
|Dicky Lui||Leo Burnett Shanghai||Illustrator|
|Eric Dang, Nicholas Siau||Leo Burnett Shanghai||Photographer|
|Lin Wei-jun, Handsome Wong||Leo Burnett Shanghai||Typographer|
|Steven Xie||SUPOR||Advertiser's Supervisor|
Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.
The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.
A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.
A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.