The Brief

To promote Bucalus’s reliable soundproof systems, special musical cards were created in order to arouse interests in an engaging way.

Creative Execution

The covers of the cards mimic Bucalus’s windows, and upon opening, noises on the streets commonly heard in China on a daily basis – from construction sites, crowds and traffic jams – hits the audience. Once they “close the window”, they shut out the urban noise completely.

Describe the creative solution to the brief/objective.

"BbBbBbBbBbBb" is… In 2009, manufactured more than 1.1 million cars, boosting China up to the second biggest market in the world. "WaWaWaWaWaWa is the noise heard everywhere during every major Chinese festivals, especially before CNY when millions of laborers go back home to celebrate with their families. It’s when the train stations are extremely packed and noisy. "DaDaDaDaDaDa" is the noise from the numerous construction sites in China with the government’s RMB 4 trillion financial support for domestic growth.