The Brief

Rather than develop a hard selling campaign for the New Jersey, the creative is asked to create an engaging and immersive experience where the New Jersey became a symbol for something greater than just a national team.

Creative Execution

Since the in-store display is a combination of the jersey and the badge of Germany national team. It shows not only the product itself but also the spirits and history of Germany national team. As the gesture of the display is flying with power, just like the empower Germany to win the glory in the soccer match.

Describe the creative solution to the brief/objective.

To make the Adidas national team jersey as a symbol for everything that football stands for, an in-store display was created to show passion, emotions, belonging, expectations and history.

Results

Germany success to win the 3 rd place in world cup and the creative also won a great success. Having well understanding of the jersey history, the customers have a huge desire to make the consumption. The sale of the Jersey was increased significantly.