THE ETERNAL PURSUIT OF UNHAPPINESS

TitleTHE ETERNAL PURSUIT OF UNHAPPINESS
ClientOGILVY SINGAPORE
Product/ServiceBOOK
CategoryA03. Company Literature
EntrantOGILVY SINGAPORE , SINGAPORE
Entrant Company:OGILVY SINGAPORE, SINGAPORE
DM/Advertising Agency:OGILVY SINGAPORE, SINGAPORE

Credits

The Brief

David Ogilvy left his company with the injunction to be forever dissatisfied and constantly striving. David called this “divine discontent.” It is the view of the present management that Ogilvy & Mather have strayed away from David’s high ideal. “The Eternal Pursuit of Unhappiness” is an attempt at making David’s philosophy of divine discontent relevant, applicable and vital for a new generation and a new century. The book is a re-vision, if you will, of David’s vision.

Describe the creative solution to the brief/objective.

This book expounds upon the eight creative habits — habits that are common to creative people down the ages. From Newton to Einstein to St Paul to Mandela to Picasso to David Ogilvy, creative people have always espoused courage, idealism, curiosity, playfulness, candour, intuition, free-spiritedness and persistence. The premise of this book is simple: Good behaviour repeated daily leads to good corporate character, which ultimately affect the company’s destiny as a creative business.

Credits

Name Company Position
Robyn Putter Ogilvy Creative Director
Tham Khai Meng Ogilvy Creative Director
Stuart Mills Ogilvy Art Director
Albert Leeflaag Ogilvy Designer
Eugene Cheong Ogilvy Copywriter