| Title | IPHONE VOICE DISTORTER |
| Brand | IBOX |
| Product / Service | IPHONE |
| Category | D03. Merchandising/In-store Marketing & Point of Purchase Displays |
| Entrant | OGILVY JAKARTA, INDONESIA |
| Entrant Company: | OGILVY JAKARTA, INDONESIA |
| DM/Advertising Agency: | OGILVY JAKARTA, INDONESIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Gary Caulfield | Ogilvy Jakarta | Executive Creative Director |
| Bobon O. Kurniawan | Ogilvy Jakarta | Creative Director |
| Nugroho Nurarifin | Ogilvy Jakarta | Copywriter |
| Bobon O. Kurniawan | Ogilvy Jakarta | Copywriter |
| Cahyarani Dharmayanti | Ogilvy Jakarta | Art Director |
| Ocky Putranto | Ogilvy Jakarta | Art Director |
| Sugeng Nurjayanto | Ogilvy Jakarta | Art Director |
| Eugene Laksono | Ogilvy Jakarta | Account Supervisor |
| Rachmadi Indiawan | Ogilvy Jakarta | Producer |
| Sugeng Nurjayanto | Ogilvy Jakarta | Graphic Designer |
| Sugeng Nurjayanto | Ogilvy Jakarta | Typhographer |
| Bobon O. Kurniawan | Ogilvy Jakarta | Typhographer |
To increase the awareness of iPhone, iBox as Apple’s authorized reseller in Indonesia, decided to communicate the little known strength of iPhone; its clear voice quality.
As iPhone voice is so clear, we created a fun device to fake a voice problem when you don’t want to talk to someone; iBox’s iPhone voice distorter. Simply hold the foil to your lips and speak, someone will get the message not so loud and clear. iPhone voice distorter is distributed as a take one item in iBox stores.
The decision on which phone to buy is more or less determined in the stores. Therefore, a simple & powerful way to win the last mile is needed.
A total of 1,000 iPhone voice distorters were distributed in one full month. It has effectively communicated the clear voice quality of iPhone through fun & engaging experience.