LUCKY SWITCH

Spike
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TitleLUCKY SWITCH
ClientUNIQLO
Product / ServiceBLOG
CategoryD04. Use of digital in a promotional campaign
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
DM/Advertising Agency:DENTSU Tokyo, JAPAN

Credits

The Brief

UNIQLO launched Thank and Return Campaign during the 2009 year-end sales season. We challenged to create a never-seen-before banner ad to maximize this campaign.

Creative Execution

We created a small blog widget called UNIQLO LUCKY SWITCH. Pushing the switch lets all images in every website changed into lucky tickets. The blog owner as well as you have the chance to receive UNIQLO tote bag. Losing tickets are turned into banner ads of UNIQLO.

Results

Blogs widget installed: 4,607 Influx into online store: 46,396 Clicks of banner ads: 2,809,462 Click rate: 1.7% (17 times of average).

Credits

Name Company Position
Hiroki Nakamura DENTSU INC. Creative Director,Technical Direcror
Yasuhisa Nito DENTSU INC. Copywriter
Tsubasa Kayasuga DENTSU INC. Art Director
Kohei Kawasaki IMG SRC Art Director
Qanta Shimizu IMG SRC Technical Direcror, Flash Developer
Hiroshi Koike DENTSU INC. Technical Direcror
Ryo Tanizaki IMG SRC Designer
Mayuko Kondo IMG SRC Designer
Shinsaku Ogawa Dentsu TEC Inc. Agency Producer
Hajime Yakushiji DENTSU INC. Agency Producer
Dentsu TEC Inc./IMG SRC/S2 Factory Production Company
Teruo nakanishi IMG SRC Flash Developer
Taku Ichihara IMG SRC Flash Developer
Hiroyuki Hanai IMG SRC Programmer
Koichi Arakawa IMG SRC Programmer
Tatsuhiko Akutsu IMG SRC Project Manager
Kentaro Katsube FAST RETAILING CO., LTD. Client Supervisor
Minako Suzuki FAST RETAILING CO., LTD. Client Supervisor