| Title | SINGTEL VIRTUAL STADIUM |
| Brand | SINGTEL |
| Product / Service | INTERACTIVE SITE |
| Category | B02. Consumer Products & Services |
| Entrant | OGILVY & MATHER Singapore, SINGAPORE |
| Entrant Company: | OGILVY & MATHER Singapore, SINGAPORE |
| DM/Advertising Agency: | OGILVY & MATHER Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Peter Moss | Ogilvy Singapore | Executive Creative Director |
| Melvyn Lim | Ogilvy Singapore | Creative Director |
| Jeremy Chia | Ogilvy Singapore | Copywriter |
| Khairil Misnal | Ogilvy Singapore | Copywriter |
| Xander Lee | Ogilvy Singapore | Designer |
| - | Lights & Shadow | Animator |
| - | Home Studio | Composer |
| Edward Moore | Ogilvy Singapore | Programmer |
| Kwan Heng Yuan | Ogilvy Singapore | Programmer |
| Danny Murong | Ogilvy Singapore | Programmer |
| TV Raju | Ogilvy Singapore | Programmer |
What if you could watch Champions League matches live in an environment that replicates the excitement of visiting a real-life arena, within the comforts of your own home? Welcome to SingTel Stadium, a highly interactive site that allows fans to do just that. They can buy tickets to watch matches, interact with each other, explore clubhouses, visit the training ground for tips and even get the latest football news straight from the newsroom. And just as an actual stadium has advertising spaces within the grounds, SingTel Stadium also offers virtual real estate for SingTel to sell to advertisers who are keen to be part of action. One thing’s for sure, watching games at home will never be the same again.
When Singtel brought the UEFA Champions League to mio, they wanted to do things differently. Besides offering live streaming football matches on the Internet, they wanted to change the way viewers interacted with the game and create a space that matched the pomp of one of the premier football leagues in the world.
Instead of designing a website, we built the Singtel Stadium. Matches were streamed live to fans while connecting them to teams, players, pundits, bloggers, and friends. SIngtel Stadium worked like any stadium - to watch the matches, you had to but tickets. To find out about the latest news, you went to the newsroom. Want to find out more about your team? Head to the lockers. But because this was a virtual stadium, it could all be accessed from a fan's personal seat, which he or che customize.
One of the key oppurtunities a stadium setting offered was advertising space. Singtel could collaborate with brands that were keen to be part of the action. Nike and OCBC were the first to jump onboard. At the Nike branded training ground, fans could watch training videos created by Nike to improve their game and the ticket office was exclusively OCBC branded. Singtel Standium succeeded in brininging foot passionate Singaporeans even closer to the game.