| Title | SUPOR NON-STICK PANS |
| Brand | SUPOR |
| Product / Service | NON-STICK PANS |
| Category | D01. Event & Field Marketing |
| Entrant | LEO BURNETT SHANGHAI, CHINA |
| Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
| DM/Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Gordon Hughes, Amanda Yang | Leo Burnett Shanghai | Executive Creative Director |
| Forest Young | Leo Burnett Shanghai | Creative Director |
| Gordon Hughes, Donna Dong | Leo Burnett Shanghai | Copywriter |
| Gordon Hughes, Amanda Yang, Forest Young, Sean Qu, Lin Wei-jun | Leo Burnett Shanghai | Art Director |
| Gordon Zhang | Leo Burnett Shanghai | Operations Director |
| Sean Qu, Lin Wei-jun, Handsome Wong | Leo Burnett Shanghai | Designer |
| Dicky Lui | Leo Burnett Shanghai | Illustrator |
| Eric Dang, Nicholas Siau | Leo Burnett Shanghai | Photographer |
| Lin Wei-jun, Handsome Wong | Leo Burnett Shanghai | Typographer |
| Steven Xie | SUPOR | Advertiser's Supervisor |
Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.
The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.
A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.
A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.