Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
B04 Live Brand Experience
MEET THE SURVIVORS NA POLIO ERADICATION	OGILVY PAKISTAN Islamabad	PAKISTAN
THE SAMPLE HALF BRA SABINA SABINA INVISIBLE WIRE	CJ WORX Bangkok	THAILAND	Short List
B05 Partnerships & Sponsorship
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA	Short List
HOW MCDONALD'S TURNED VEGETARIAN HATERS INTO LOVERS MCDONALD'S MCDONALD'S X OMNIPORK LUNCHEON SERIES	DDB Hong Kong	HONG KONG
KFC: THE GROWTH OF COLONEL KI YUM CHINA KFC	MINDSHARE CHINA Shanghai	CHINA
PIZZA HUT'S STAND-UP COMEDY RESTAURANT YUM CHINA PIZZA HUT	MINDSHARE CHINA Shanghai	CHINA
PEPSI BLACK'S VIRTUAL BAND EXPERIENCE PEPSICO PEPSI BLACK	MINDSHARE CHINA Shanghai	CHINA
"BIDA STAR: FIRST EVER ONLINE CELEBRITY SEARCH WITH ESKINOL NATURALS" UNILEVER PHILIPPINES ESKINOL NATURALS	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
POND'S X COSMO PINKLAB: CREATING FUN AND BEAUTIFUL TRANSFORMATIONS UNILEVER PHILIPPINES POND'S	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
CLEAR NEXT-LEVEL ALL-STARS GAMING TOURNAMENT UNILEVER PHILIPPINES CLEAR	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
HOME SWEET HOME EPISODE 2 TOURISM AUTHORITY OF THAILAND X YGGDRAZIL TOURISM AUTHORITY OF THAILAND	OGILVY Bangkok	THAILAND
B06 Tech-led Strategy
QQ STAR MILK X DISCOVERY'S KENYAN SAFARI YILI QQ STAR MILK	MINDSHARE CHINA Shanghai	CHINA
LINCOLN NAUTILUS: LIGHTING UP GUANGZHOU LINCOLN NAUTILUS	MINDSHARE CHINA Shanghai	CHINA
YILI X XIAOMI'S SMART VENDING MACHINE YILI YILI	MINDSHARE CHINA Shanghai	CHINA
POND'S X COSMO PINKLAB: CREATING FUN AND BEAUTIFUL TRANSFORMATIONS UNILEVER PHILIPPINES POND'S	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
SURF LABASSISTANT UNILEVER PHILIPPINES SURF	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
THE TRADE DESK SUPPORTS UNILEVER INDONESIA AND MINDSHARE TO ACHIEVE CAMPAIGN SUCCESS WITH A MULTI-CHANNEL STRATEGY AND GOJEK SALES MEASUREMENT UNILEVER INDONESIA WALL’S ICE CREAM PRODUCTS	THE TRADE DESK Jakarta	INDONESIA
B07 360 Integrated Brand Strategy
THE UPS AND DOWNS OF BUSINESS ANZ ANZ BUSINESS LENDING	TBWA\MELBOURNE Melbourne	AUSTRALIA
LONG - HELP NRMA INSURANCE INSURANCE	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA
CASTROL #STOPCARABUSE CASTROL CASTROL	M&C SAATCHI INDONESIA Jakarta	INDONESIA
#BOOKTHEMOUT SOUTH AUSTRALIA TOURISM COMMISSION SOUTH AUSTRALIA	TBWA\ADELAIDE Adelaide	AUSTRALIA
A NEW BIG MAC FOR A NEW GENERATION MCDONALD'S BIG MAC BACON	DDB Hong Kong	HONG KONG
HOW ONE BRAND GOT AN ENTIRE CITY TO TAKE IT EASY OCTOPUS CARDS LIMITED OCTOPUS GOVERNMENT CONSUMPTION VOUCHER SCHEME	DDB Hong Kong	HONG KONG
QQ STAR MILK X DISCOVERY'S KENYAN SAFARI YILI QQ STAR MILK	MINDSHARE CHINA Shanghai	CHINA
THE GREAT FRESH FOOD MIGRATION ALDI SUPERMARKET	BMF Sydney	AUSTRALIA
21KM FINGER MARATHON PCHOME 24H SHOPPING PCHOME 24H SHOPPING	ADK TAIWAN Taipei City	TAIWAN	Short List
MAKE LOCAL FAMOUS UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA
MONEY HEIST - SEASON 5 INDIA NETFLIX MONEY HEIST SEASON 5 CAMPAIGN	CREATIVELAND ASIA Mumbai	INDIA
GROW THEM GREAT BEBELAC BEBELAC 3	ROMP. Jakarta	INDONESIA
GREY WIGGLE UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA	Short List
C01 Brave Brands
MAKE LAMB, NOT WALLS MEAT & LIVESTOCK AUSTRALIA LAMB	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	Grand Prix
KIWIBURGER SONG MCDONALDS KIWIBURGER	DDB NEW ZEALAND Auckland	NEW ZEALAND
MAKING ONLINE A SAFE SPACE FOR WOMEN OYO OYO	OYO HOTELS AND HOMES PVT LTD. Gurgaon	INDIA
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA
ARIEL #SHARETHELOAD FOR EQUAL SLEEP ARIEL LIQUID DETERGENT ARIEL	BBDO INDIA Mumbai	INDIA
MCDONALD'S CLASSROOM MCDONALD'S MCDONALD'S	LEO BURNETT Manila	THE PHILIPPINES
CARE LIVES ON P&G VICKS INDIA	PUBLICIS SINGAPORE Singapore	SINGAPORE
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	Silver
LOST VOTES BENNETT, COLEMAN AND COMPANY LIMITED PUBLICATIONS	BENNETT COLEMAN & CO. New Delhi	INDIA	Short List
C02 Strategic Transformation
LONG - OVER BEER CANADIAN CLUB CANADIAN CLUB	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA
ANDO, THE SPY HEAD & SHOULDERS HEAD & SHOULDERS SCALP	FORSMAN & BODENFORS Singapore	SINGAPORE
TUNA SCOPE 2021 SOJITZ CORPORATION TUNA SCOPE	DENTSU INC. Tokyo	JAPAN	Short List
C03 Challenger Brand Strategy
LONG - OVER BEER CANADIAN CLUB CANADIAN CLUB	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA
THE SHOW MUST GLOW ON - STRATEGY & EFFECTIVENESS C03 EXCEED SPORTS AND ENTERTAINMENT GLOW FESTIVAL	CONSTRUCT DIGITAL Singapore	SINGAPORE
LINCOLN NAUTILUS: LIGHTING UP GUANGZHOU LINCOLN NAUTILUS	MINDSHARE CHINA Shanghai	CHINA
ACTISEF SOAP LAUNCH ACTISEF ANTIBACTERIAL SOAP	MPOWER Dhaka	BANGLADESH
CANTOPOPERA: SAMSUNG THINKS MORE DIFFERENT SAMSUNG SAMSUNG GALAXY S20	DDB Hong Kong	HONG KONG
IT’S TIME TO MOVE ON TO A FREER PLACE WITH OMEN HP OMEN HP OMEN	WIEDEN+KENNEDY Tokyo	JAPAN
WE DON'T CARE OMEN HP OMEN KOREA	WIEDEN+KENNEDY Tokyo	JAPAN
THE GREAT FRESH FOOD MIGRATION ALDI SUPERMARKET	BMF Sydney	AUSTRALIA

B05 Partnerships & Sponsorship
PERFORMANCE ENHANCING MUSIC
SAMSUNG / SAMSUNG

CHE PROXIMITY Sydney

AUSTRALIA

Short List
HOW MCDONALD'S TURNED VEGETARIAN HATERS INTO LOVERS
MCDONALD'S / MCDONALD'S X OMNIPORK LUNCHEON SERIES

DDB Hong Kong

HONG KONG
KFC: THE GROWTH OF COLONEL KI
YUM CHINA / KFC

MINDSHARE CHINA Shanghai

CHINA
PIZZA HUT'S STAND-UP COMEDY RESTAURANT
YUM CHINA / PIZZA HUT

MINDSHARE CHINA Shanghai

CHINA
PEPSI BLACK'S VIRTUAL BAND EXPERIENCE
PEPSICO / PEPSI BLACK

MINDSHARE CHINA Shanghai

CHINA
"BIDA STAR: FIRST EVER ONLINE CELEBRITY SEARCH WITH ESKINOL NATURALS"
UNILEVER PHILIPPINES / ESKINOL NATURALS

MINDSHARE PHILIPPINES Taguig

THE PHILIPPINES
POND'S X COSMO PINKLAB: CREATING FUN AND BEAUTIFUL TRANSFORMATIONS
UNILEVER PHILIPPINES / POND'S

MINDSHARE PHILIPPINES Taguig

THE PHILIPPINES
CLEAR NEXT-LEVEL ALL-STARS GAMING TOURNAMENT
UNILEVER PHILIPPINES / CLEAR

MINDSHARE PHILIPPINES Taguig

THE PHILIPPINES
HOME SWEET HOME EPISODE 2
TOURISM AUTHORITY OF THAILAND X YGGDRAZIL / TOURISM AUTHORITY OF THAILAND

OGILVY Bangkok

THAILAND