| Title | SEARCH 'N' AMBUSH |
| Brand | CPF TRADING CO., LTD. |
| Product / Service | CP FRESHMART |
| Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | YELL ADVERTISING Bangkok, THAILAND |
| Idea Creation | YELL ADVERTISING Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Dissara Udomdej | Yell Advertising | Chief Creative Officer |
| Chalermpol Bowonruttanapran | Yell Advertising | Creative Director |
| Pattanin Pattanangkura | Yell Advertising | Art Director |
| Panisara Mothong | Yell Advertising | Copywriter |
| Kwunchai Pansuk | Yell Advertising | Senior Strategic Planner |
| Nutwalaikorn Kwansila | Yell Advertising | Account Supervisor |
CP FreshMart has more than 600 branches throughout Thailand and expanding every year to cover every area for the optimum of consumer convenience. The fair price of the products together with the free delivery option allows a very convenient and time-saving lifestyle in this era. Among the fresh food delivery business, there are several competitors aiming to expand their area and steal customers’ interest. Therefore, the main objective is to build such attractive promotions to satisfy our customers. The key is to get customer attention, likeability and create a repertoire to purchase with us in the future.